X Games Hires New Chief Revenue Officer

The Boulder-based organization appoints Paul Asencio to drive global commercial growth and strategic partnerships.

Updated on Oct. 29, 2026 in Extreme Sports

Expressive editorial sports illustration of a skateboarder in mid-air against mountain silhouettes, capturing high-energy motion and athletic growth. — X Games has appointed industry veteran Paul Asencio as chief revenue officer to lead commercial growth and strategic partnerships from Boulder. AI Illustration. Upload story photo >

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X Games has hired Paul Asencio as its new chief revenue officer to lead commercial operations from the organization's headquarters in Boulder. Asencio joins the company to help translate current momentum into a sustainable global business model.

Why it matters

The appointment aims to accelerate the commercial scale of the X Games as it transitions into a professional sports league format. Asencio will oversee global partnerships and sponsorship sales to support this long-term growth strategy.

The organization is expanding its footprint by launching a professional sports league that includes 8 teams. This commercial shift is intended to establish a scalable revenue structure under the new leadership.

The players

Paul Asencio

The new chief revenue officer brings experience from senior roles at UFC and major sports franchises like the New York Mets.

Jeremy Bloom

The CEO has led the organization since late 2024 and oversees its expansion into a professional team-based sports league.

The details

Paul Asencio reports directly to CEO Jeremy Bloom, who has been leading the organization since late 2024. Asencio brings extensive experience from previous roles at UFC, Williams Racing Formula 1, the New York Mets, and Fanatics to manage the company's revenue strategy.

Jeremy Bloom began leading the organization in late 2024.
Paul Asencio joined the X Games as chief revenue officer in October 2026.

Season Trajectory

By recruiting talent from the UFC and Formula 1, X Games is shifting toward a model of franchised permanence rather than traditional event-based cycles. This move signals a push to compete within the broader professional sports ecosystem by securing long-term sponsorship value.

The creation of a professional league with 8 teams represents a significant structural change for how viewers will engage with the sport. Fans should anticipate a new, consistent schedule format as the organization builds out its league structure.

The takeaway

The addition of an experienced executive from major league sports suggests a move toward deeper corporate institutionalization for the action sports brand. Readers should expect shifts in how the league packages media rights and sponsorship opportunities in the coming seasons.