PAKA and Reima Opened New Boulder Locations
The outdoor apparel brands have established new footprints in the city.
Updated on Oct. 14, 2026 in Openings & Closings
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PAKA has launched its first U.S. headquarters in a 5,165-square-foot space at 2010 Eighth St. Simultaneously, the outdoor retailer Reima has opened its first North American store as a pop-up at 939 Pearl St.
Why it matters
Outdoor brands are increasingly prioritizing proximity to consumers who actively use their products. This shift has turned Boulder into a key hub for companies looking to integrate prototype testing and community engagement directly into their retail presence.
PAKA occupies a 5,165-square-foot building at 2010 Eighth St. and was originally founded by Kris Cody in 2016.
The players
PAKA
An outdoor apparel company founded in 2016 that recently opened its first U.S. headquarters.
Reima
A retailer specializing in outdoor apparel that maintains its North American headquarters in Golden.
Kris Cody
The founder of PAKA who established the company in 2016.
Giant Group USA
A cycling industry company that leased a facility in Boulder in 2026.
The details
PAKA plans to utilize its new headquarters for community events, prototype testing, and clothing repair programs. Reima's pop-up shop will focus on selling ski gear and hosting community gatherings through the upcoming winter season.
Timeline
PAKA was founded by Kris Cody in 2016.
Outdoor brands have been establishing Boulder outposts since 2021.
Giant Group USA leased a Boulder facility in 2026.
Reima opened its first North American store on Saturday, October 17, 2026.
The Reima pop-up store will remain open through January 2027.
Market Landscape
The arrival of these brands follows a pattern set by the surge of outdoor brand outposts in Boulder since 2021. This trend positions the city as a primary retail hub for equipment manufacturers competing for access to outdoor enthusiasts.
Residents can now visit these new locations for community events and access specialized ski gear and clothing repair services. The influx of these brands may also increase the availability of specialized outdoor retail options within the city.
The takeaway
The continued expansion of outdoor retailers into Boulder highlights a shift toward experiential retail where brands prioritize community connection over traditional storefronts. Consumers should expect more interactive programs and specialized gear testing opportunities as this trend persists.
What happens next
Reima's pop-up store is scheduled to operate through January 2027.
Further reading
For more information on retail changes in the area, visit the Boulder Openings & Closings section.
Source note: This article includes information reported by Axios.
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