Owl AI Hired Chris Haire as Chief Technology Officer

The Boulder-based sports technology firm has appointed the former VSCO executive to lead its engineering team.

Updated on Sept. 28, 2026 in People

Owl AI Hired Chris Haire as Chief Technology Officer

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Owl AI has officially hired Chris Haire to serve as the company's new chief technology officer. Haire joins the team alongside new chief executive officer Jay Prasad to oversee the development of AI-driven sports analysis technology.

Why it matters

The appointment of Haire to the executive team signals a strategic effort by the Boulder-based firm to scale its engineering capabilities and expand its application of real-time sports data technology.

Owl AI brought on two high-level executives to lead the organization as it scales its operations. The company hired a new chief technology officer and a chief executive officer to drive its proprietary sports analytics development.

The players

Chris Haire

The new chief technology officer at Owl AI previously served as the chief technology officer for VSCO.

Jay Prasad

The new chief executive officer of Owl AI previously served as the CEO of Relo Metrics.

The details

Chris Haire joins the organization after serving as chief technology officer at VSCO, where he will now lead engineering and applied AI-development efforts. Jay Prasad, formerly of Relo Metrics, joins him as the new chief executive officer to help refine the technology that turns physical athletic motion into actionable data.

Owl AI introduced its technology at the X Games in 2025.
Chris Haire was hired as the new chief technology officer in September 2026.

Market Landscape

This leadership shakeup positions Owl AI to better compete in the crowded sports analytics sector by leveraging the expertise of executives with deep backgrounds in digital infrastructure. The move reflects a broader trend of AI-native firms recruiting seasoned veterans to transition from experimental product development into long-term market sustainability.

Customers and partners can expect the firm to accelerate the deployment of its real-time sports judging tools as the new executive team scales operations. This leadership stability is intended to improve product reliability and feature expansion for those utilizing the firm's motion data technology.

The takeaway

The appointment of Haire and Prasad highlights how specialized AI firms are moving to professionalize their executive suites to support scaling. Investors and fans should look for rapid technical improvements in how the company translates physical athletic performances into digital statistics.