Colorado Firm Launched Ice Box Kickstarter Campaign
Hele Outdoors has introduced a new cooler designed specifically for car camping storage optimization.
Updated on Sept. 30, 2026 in Camping
Live Poll
Is now a good time for you to invest in specialized gear for car camping?
Colorado-based company Hele Outdoors has launched a Kickstarter campaign for the Ice Box. The product aims to solve common design limitations found in traditional coolers for those who enjoy car camping.
Why it matters
The campaign targets specific storage inefficiencies often faced by outdoor enthusiasts during vehicle-based excursions. By addressing these design flaws, the company seeks to improve how gear is packed for camping trips.
The new Ice Box follows the release of the Hele Box modular sleeping and storage system, which holds an average user rating of 4.9 stars. The company developed the new cooler specifically to maximize vehicle cargo space.
The players
Hele Outdoors
This Colorado-based company specializes in modular outdoor storage and gear systems for vehicle camping.
The details
Hele Outdoors developed the Ice Box to provide a more streamlined storage solution for car campers who find traditional cooler designs cumbersome. This product follows the success of the brand's previous modular sleeping and storage system.
Timeline
The Kickstarter campaign for the Ice Box officially launched on September 30, 2026.
Roadmap
The Ice Box release follows a trajectory set by the Hele Box modular sleeping and storage system, extending the company focus on vehicle-based outdoor gear. This move reinforces the trend of specialized modular design in the competitive car camping equipment market.
Campers looking to optimize their vehicle cargo capacity may find the new cooler design offers a practical alternative to bulkier traditional models. Interested consumers can support the product development directly through the ongoing crowdfunding platform.
The takeaway
Innovative design updates for standard outdoor gear can significantly enhance the efficiency of vehicle-based camping setups. Enthusiasts should consider how modular storage improvements might better suit their specific gear-packing requirements.
Further reading
For more on innovative gear for the road, see the Camping section.
Source note: This article includes information reported by Gear Patrol.
Live Poll
Is now a good time for you to invest in specialized gear for car camping?
