Lulu and Georgia Opened First Los Angeles Showroom

The home decor retailer has launched a new flagship location on Melrose Avenue in West Hollywood.

Updated on Oct. 14, 2026 in Interior Decorating

Bold vector editorial illustration of a modern lounge chair and sculptural side table in a bright, airy room setting. — Home decor retailer Lulu and Georgia has launched its first flagship showroom in West Hollywood, providing an in-person design destination. AI Illustration. Upload story photo >

Live Poll

Do you prefer visiting a physical showroom to see furniture before making a purchase?

Lulu and Georgia has officially opened its first Los Angeles showroom, marking a new chapter for the home decor brand. The storefront at 8735 Melrose Ave invites customers to experience furniture and textiles firsthand.

Why it matters

The company established this space to provide an in-person environment where customers can feel materials and receive expert design guidance. This shift helps bridge the gap between digital shopping and physical product interaction.

Founded in 2012, the retailer now operates its showroom with hours from 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday. The space offers complimentary material swatches to all visitors.

The players

Lulu and Georgia

This home decor brand was established in 2012 and focuses on curated furniture and interior design offerings.

The details

The showroom layout features dedicated displays for living rooms, dining rooms, bedrooms, lounges, and an outdoor patio. Professionals and homeowners can access a curated library of swatches and schedule personalized design consultations.

Lulu and Georgia was founded in 2012.
The new showroom officially opened in October 2026.

Culture Shift

This move mirrors the broader retail evolution where digital-native brands open physical showrooms to solidify their market presence. This shift acknowledges that customers often prefer tactile experiences for major home investment purchases.

West Hollywood residents and local design professionals can now visit the Melrose Avenue location to test furniture comfort and review fabric quality in person. Visitors also gain direct access to in-house experts for project consultations.

The takeaway

The move toward physical showrooms reflects a growing consumer desire for hands-on product verification before finalizing home furnishing purchases. Readers can use these spaces to consult with experts, ensuring that large design choices match their specific interior layouts.