Smooche Expanded Its Cosmetics Product Collection
The beauty brand has introduced new items and bundled pricing for its skincare and makeup lines.
Updated on Oct. 11, 2026 in Beauty
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West Hollywood-based Smooche has expanded its cosmetics collection with new product offerings. The brand currently serves more than 50,000 customers worldwide.
Why it matters
By introducing new products and bundle pricing, the brand aims to broaden its reach while providing cost savings for its existing customer base.
Smooche serves more than 50,000 customers, with individual products like the $29 Peel-off Lip Stain and $43 Reverse-time Peptide Serum now available. Bundled sets for these items offer savings of up to 62% off standard retail prices.
The players
Smooche
This beauty company is headquartered in West Hollywood and specializes in skincare and cosmetic products.
The details
The expanded product line utilizes ingredients such as hyaluronic acid, peptides, vitamins, and ginseng. Offerings include the $39 Extreme Lip Plumper and the highly-rated Color Changing Foundation, which holds a 4.8 out of 5 customer rating.
Timeline
October 10, 2026: Smooche announced the expanded cosmetics collection.
Culture Shift
Smooche follows the broader industry trend of using discounted bundles to incentivize multi-item purchases and increase brand loyalty. This move mirrors the rise of direct-to-consumer beauty brand bundling strategies currently reshaping the retail landscape.
Customers can now purchase sets at discounts of up to 62%, providing a more cost-effective way to acquire multiple items. These changes allow shoppers to integrate new formulas featuring peptides and vitamins into their daily beauty routines at lower price points.
The takeaway
Bundled pricing strategies often provide the best value for consumers looking to test multiple items from a single collection. Prioritizing products with high customer ratings can help ensure satisfaction when trying new skincare or makeup formulations.
Further reading
Learn more about the latest industry trends in Beauty.
More information
To review the full catalog, explore product range and bundles on the company portal.
Source note: This article includes information reported by Trinidad Express Newspapers.
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