Good Society Opened Resale Collective in Tustin
The Old Town Tustin shop provides a physical retail space for individuals to sell pre-owned items.
Updated on Oct. 9, 2026 in Local Shops
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In March 2026, Chris and Kristle Simila opened the Good Society resale collective in Old Town Tustin. The shop allows individuals to sell used goods without the hassle of managing online listings.
Why it matters
The founders created this space to offer a convenient alternative for sellers who want to offload items but prefer to avoid the complexities of digital marketplaces. By handling all customer service and transactions, the shop simplifies the resale process for local residents.
The retail facility houses 72 individual closets for sellers and 16 distinct spaces reserved for handmade artisan goods. Sellers maintain control over the pricing of their own inventory while staff manage the daily checkout and customer service operations.
The players
Chris Simila
He is a co-founder of Good Society and previously opened the Sundance Thrift Shop in 2023.
Kristle Simila
She is a co-founder of Good Society and worked alongside her husband to launch both the new collective and the Sundance Thrift Shop.
The details
At Good Society, sellers rent designated closets to display their pre-owned items, removing the need to photograph or ship products individually. The store environment is managed by staff, allowing sellers to focus on inventory while customers browse a physical location in the heart of Old Town Tustin.
Timeline
Chris and Kristle Simila opened Sundance Thrift Shop in 2023.
Good Society officially opened in Tustin in March 2026.
Sellers offer items at a discount every Thursday and Friday.
New seller closets are refreshed and set up for shoppers every Saturday.
Culture Shift
Good Society reflects a broader move away from digital-only peer-to-peer marketplaces toward curated physical retail experiences. This model caters to a growing demographic of consumers who prefer to inspect used goods in person while supporting local, community-based commerce.
Shoppers in Tustin can take advantage of recurring store-wide discounts that occur every Thursday and Friday. For those looking to sell, the shop provides a hands-off method to clear out closets without the time commitment required for online listing management.
The takeaway
The Good Society model highlights how traditional retail spaces are evolving to meet the demands of the circular economy by acting as a bridge between private sellers and local shoppers. Residents can utilize these spaces to keep goods within the community while avoiding the logistical friction of online shipping.
Further reading
For more information on community shopping, visit Local Shops.
Source note: This article includes information reported by Orange Coast.
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Do you prefer shopping for secondhand items in person rather than on online resale platforms?
