Montgomery Village Has Added Retail Tenants

The Santa Rosa shopping center expanded its lineup with several new brand and business arrivals.

Updated on Oct. 8, 2026 in Openings & Closings

Montgomery Village Has Added Retail Tenants

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Montgomery Village has expanded its retail offerings in Santa Rosa with a series of new business openings throughout the fall. The mall, which has operated for over 70 years, continues to integrate both national brands and local ventures into its space.

Why it matters

Management at the development focuses on recruiting a mix of national retailers and local shops to maintain the shopping center's relevance. These additions reflect a broader strategy to diversify the commercial options available to the local community.

Rowan operates more than 100 locations nationwide, while Madewell maintains approximately 162 stores across the United States. Montgomery Village itself has existed for over 70 years and is currently managed by WS Development.

The players

Montgomery Village

This shopping destination in Santa Rosa has served the local community for more than 70 years.

WS Development

This real estate firm purchased the shopping center in 2021 and manages its current leasing strategy.

Rowan

This national retailer specializes in ear piercing services performed by licensed nurses.

Madewell

This clothing brand maintains a presence of approximately 162 stores across the United States.

The details

The development team is actively curating a diverse tenant mix, ranging from yoga studios to specialized health services. New additions include Great Company, which opened in September, and Cabuya Yoga, which began operations in early October.

Great Company opened its retail store in September 2026.
Cabuya Yoga began offering classes on October 1, 2026.
Rowan opens a new North Bay studio on October 17, 2026.
Madewell and Palmetto Superfoods are expected to arrive in early-to mid-2027.

Market Landscape

The recent expansion at Montgomery Village follows the broader pattern of property owners actively recruiting diverse, high-traffic tenants to revitalize aging commercial centers. By balancing national brands with local businesses, the development adapts to evolving consumer preferences for experiential retail.

Shoppers can expect a wider variety of services and retail options, including specialized wellness classes and piercing services. These additions bring new amenities directly into the local neighborhood, providing residents with expanded choices for health and apparel.

The takeaway

The successful integration of new tenants suggests that historic retail hubs can remain viable by pivoting to a mix of lifestyle and service-based offerings. Residents should keep an eye on upcoming site developments as the property continues its multi-year transition.