Off The Charts Opens New Santa Monica Dispensary
The cannabis retailer brings its latest location to 2415 Wilshire Blvd. in Santa Monica.
Updated on Oct. 31, 2026 in Retail
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The family-run cannabis retailer Off The Charts has expanded its footprint with a new dispensary located at 2415 Wilshire Blvd. in Santa Monica. This opening marks the latest expansion for the company, which currently operates more than 40 stores throughout California.
Why it matters
Founder and CEO Norman Yousif stated that the expansion is intended to provide dedicated service to the Santa Monica community. The store offers a variety of lab-tested products, including flower, pre-rolls, vapes, and edibles.
The company currently operates a network of more than 40 stores across California. Shoppers can also utilize a price beat guarantee policy on all store inventory.
The players
Off The Charts
This is a family-run cannabis retail chain that manages more than 40 dispensaries throughout the state of California.
Norman Yousif
He is the founder and CEO of Off The Charts who oversaw the expansion of the brand into the Santa Monica market.
The details
The new Santa Monica dispensary carries a full suite of products including concentrates and wellness goods. The retailer manages its operations as a family-run business led by Norman Yousif.
Timeline
October 29, 2026: The official announcement for the new store opening was released.
October 30, 2026: The company-wide 50% discount sale begins across all locations.
October 31, 2026: The promotional storewide discount sale concludes.
Market Landscape
This opening aligns with the ongoing expansion of state-licensed cannabis retail footprints in California, where large chains are increasingly capturing market share. The move solidifies the company’s competitive positioning against smaller independent dispensaries in the region.
Local customers can access a 50% discount on all storewide products during the Halloween weekend promotional period. Residents may also utilize the retailer's price beat guarantee for future purchases at the new 2415 Wilshire Blvd. location.
The takeaway
The addition of this dispensary provides Santa Monica residents with a new option for lab-tested cannabis products and wellness goods. Customers should prepare for high traffic during the promotional opening period on October 30 and 31.
Further reading
For more information on the current retail environment, visit Retail.
More information
To browse inventory or place an order, visit the online store and ordering portal.
Source note: This article includes information reported by Cannabis Business Times.
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Do you prioritize local dispensary loyalty over finding the best advertised price for cannabis products?
