Santa Monica Hotels Support Breast Cancer Awareness

Staff and guests joined the local walk while offering charity-linked menu items this October.

Updated on Oct. 28, 2026 in Philanthropy

Bold vector editorial illustration of a coral awareness ribbon resting on weathered wood planks, symbolizing breast cancer awareness efforts. — Hotel Casa del Mar and Shutters on the Beach are supporting breast cancer research this October through community walks and charity-themed menus. AI Illustration. Upload story photo >

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Staff and guests from Hotel Casa del Mar and Shutters on the Beach joined the Making Strides Against Breast Cancer Walk at the Santa Monica Pier. The hotels also launched special pink-themed menus at Terrazza restaurant to raise funds for breast cancer research.

Why it matters

These initiatives were held throughout October to support Breast Cancer Awareness Month. By combining community events with dining programs, the hospitality group aims to raise awareness and donations for critical medical research.

APL donates 20% of sales from its special-edition sneakers to the Women's Cancer Research Fund. Additionally, the hotel is donating $1 for every item ordered from the Perfectly Pink Breakfast and Think Pink menus.

The players

Hotel Casa del Mar

This beachfront hotel in Santa Monica serves as a primary hub for the local hospitality initiatives supporting cancer research.

Shutters on the Beach

This Santa Monica luxury hotel partnered with local staff and guests to participate in community-focused charitable events.

Terrazza

Located within Hotel Casa del Mar, this restaurant is facilitating donations through specialized menu options during Breast Cancer Awareness Month.

The details

Employees and guests walked together at the Santa Monica Pier to participate in the charitable effort. The Terrazza restaurant at Hotel Casa del Mar is continuing its support by featuring the themed menus through the end of the month.

The Making Strides Against Breast Cancer Walk took place on October 24, 2026.
The pink-themed menu items are available at Terrazza throughout October 2026.

Market Landscape

The hotels are participating in the broader tradition of Breast Cancer Awareness Month to align their corporate social responsibility with a widely recognized health movement. This strategy follows a pattern of businesses leveraging seasonal health campaigns to strengthen their local brand presence.

Patrons can contribute to breast cancer research by ordering from the specific pink-themed menus at Terrazza restaurant this month. These dining choices provide a direct way for visitors and locals to participate in the hotel's ongoing fundraising efforts.

The takeaway

Engaging in community-focused charity events allows businesses and residents to amplify their support for national health initiatives. Residents can continue to look for similar local opportunities to donate to research during designated awareness months.