Santa Monica Tourism Promoted Coastline in Oceania

In September 2026, officials concluded a roadshow across Australia and New Zealand to boost travel interest.

Updated on Sept. 23, 2026 in Australia and New Zealand

Screen-print poster illustration of a wooden pier extending into the ocean, evoking the coastal atmosphere of Santa Monica. — Santa Monica Travel and Tourism concluded a promotional roadshow in Australia and New Zealand this September to increase interest in the city’s coastal tourism. AI Illustration. Upload story photo >

Santa Monica Travel and Tourism completed a promotional tour across Australia and New Zealand in September 2026. The delegation met with over 100 industry leaders and travel advisors to highlight the city's eight neighborhoods and coastline.

Why it matters

The roadshow aimed to establish Santa Monica as a primary coastal base for international travelers visiting for major upcoming sporting events. This strategy seeks to capitalize on the city's appeal to luxury travelers ahead of high-profile global competitions.

The delegation showcased the city's 5.5-kilometre coastline and its eight distinct neighbourhoods. Engagement efforts included sales calls and partnerships with On Location to bundle premium hospitality packages.

The players

Santa Monica Travel and Tourism

This is the official destination marketing organization responsible for promoting Santa Monica as a premier travel destination.

Flight Centre Travel Group

This is a global travel retail company that manages a diverse portfolio of leisure and corporate travel brands.

On Location

This is a premium experience and hospitality management company that provides travel packages for major sporting events.

The details

The tourism team hosted events at notable venues such as Café Sydney and Stokehouse to facilitate networking with regional wholesalers. A breakfast meeting with Flight Centre Travel Group executives in Brisbane served as a key engagement point for the delegation.

September 2026: SMTT concluded its Australia and New Zealand roadshow.
2027: Super Bowl LXI takes place.
2028: LA28 Olympic and Paralympic Games occur.

Travel Outlook

This promotional push aligns with long-term preparations for the LA28 Olympic and Paralympic Games, marking a shift toward securing high-value international bookings well in advance. These efforts ensure the destination remains a competitive base for sports-focused travel cycles.

Tourists planning to visit Santa Monica during the 2027 Super Bowl or 2028 Olympic games should book accommodations well in advance to secure availability. Travelers can expect an increased focus on premium, bundled hospitality packages as the city prepares for these global events.

The takeaway

Proactive international marketing helps destinations capture long-term luxury travel segments before major global events occur. Implementing travel plans early remains the best way to secure prime coastal accommodations in popular destinations.