Rolled Ice Cream Shop Expands in Santa Maria
Founders Lucy Genge and Peyton Krasner are growing their local dessert brand after six months of operations in Santa Maria.
Updated on Oct. 29, 2026 in Desserts
Live Poll
Do you prioritize shopping at locally owned businesses in your community?
Since opening their shop at 471 Betteravia Road in April 2026, owners Lucy Genge and Peyton Krasner have served rolled ice cream to the Santa Maria community. The founders are now preparing to expand their business footprint by opening a third location in San Luis Obispo.
Why it matters
The shop was established to create a dedicated community space in the founders' home region. This expansion follows the successful growth of their initial site in Santa Barbara, which will mark its two-year milestone in early 2027.
The shop maintains a cooling plate temperature of minus 22 degrees to achieve its dense texture. The Santa Maria storefront operates daily between 2 p.m. and 10 p.m.
The players
Lucy Genge
She is a co-founder of the dessert business who started her career using a mobile pop-up tent and trailer.
Peyton Krasner
He is a co-founder of the business and a local entrepreneur currently managing the expansion across the region.
The details
The founders create their signature dessert by pouring a liquid base onto a plate chilled to minus 22 degrees, then using scrapers to remove air. This method results in a dense texture that is physically compressed before being rolled for service.
Timeline
The Santa Maria shop opened in April 2026.
The Santa Barbara location will celebrate two years in February 2027.
The business plans to open in San Luis Obispo after the 2026 holidays.
Culture Shift
This business follows the post-pandemic growth of independent artisanal dessert pop-ups by scaling from mobile operations to permanent storefronts. The founders represent a shift toward revitalizing local community spaces through hands-on food production.
Residents in Santa Maria can continue to visit the Betteravia Road shop during its standard afternoon and evening hours. Those in San Luis Obispo can expect new dessert options once the third location opens following the holidays.
The takeaway
The founders demonstrate how a mobile catering concept can successfully transition into a regional chain through consistent operational scaling. Readers looking to support local entrepreneurs can monitor the brand's growth as it expands into neighboring cities.
Further reading
Discover more about local sweets and shops in the Santa Maria Desserts section.
More information
Find business updates and menu details on the rolled ice cream shop website.
Source note: This article includes information reported by Santa Maria Sun.
Live Poll
Do you prioritize shopping at locally owned businesses in your community?
