Witches Parade West Cliff Drive for Charity
Nearly 1,000 costumed participants joined the third annual WestEdge Witch Walk in Santa Cruz, with donations going to a local cancer-support nonprofit.
Santa Cruz Business News
Across Santa Cruz, coverage here takes in company expansions, market trends, regional commercial growth, hiring and economic developments. Reporting focuses on the organizations and commerce that shape the economy in the city and surrounding areas.
Openings & Closings
Live Poll
Do you believe dedicated music lounges help strengthen connection in your local community?
Sonivore Listening Lounge Will Open in Santa Cruz
A new music-focused venue is set to transform the former Front Street Vintage site downtown.
Philanthropy
Santa Cruz Screening Raised Funds for Banned Books
Local students organized a documentary screening to purchase books for school libraries.
Industry
Live Poll
Do you feel local road construction projects in your area are worth the resulting traffic disruptions?
Santa Cruz Reopens Murray Street Bridge Eastbound Lane
The city restored one-lane eastbound travel on September 28, 2026, following months of full closure for construction.
People
Live Poll
Do you trust the leadership transition process in your local police department?
Jose Garcia Will Become Santa Cruz Interim Police Chief
City Manager Matt Huffaker appointed the longtime officer to lead the department following Bernie Escalante's retirement.
Reporting here centers on store openings and closures, funding rounds for local firms, corporate leadership changes and industry shifts within the regional market. Coverage reaches across the city and the communities around it to track how organizational decisions influence the broader economic landscape. The prevalence of small businesses and boutique retail creates a cycle of localized commerce distinct from larger corporate trends. Tourism and seasonal shifts remain the primary factors that constrain and drive the local business environment.