49ers and 76 Unveil New Stadium Fan Installation
The San Francisco 49ers and 76 have launched an interactive display and promotional sweepstakes at Levi's Stadium.
Updated on Oct. 15, 2026 in Football
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The San Francisco 49ers and 76 have debuted a new rotating Ball Structure and LED video display on the main concourse at Levi's Stadium. The installation, which sits next to the Amp Squad DJ stage, serves as part of a multi-year partnership designed to enhance the gameday experience.
Why it matters
The partnership aims to boost fan engagement and stadium atmosphere through interactive features and promotional opportunities. This collaboration leverages 76's role as the exclusive gas and convenience partner of the franchise to reach supporters during the NFL season.
The partnership between the 49ers and 76, a brand of Phillips 66, was officially established in 2025. Fans can now access prize opportunities by scanning QR codes located directly on the new concourse installation.
The players
San Francisco 49ers
The San Francisco 49ers are a professional American football team that competes in the National Football League.
76
76 is a brand of fuel and convenience retail stores operated by the energy company Phillips 66.
The details
Fans can interact with the 76 display by scanning integrated QR codes to participate in special prize opportunities. Additionally, drivers across the Bay Area are invited to enter a promotional sweepstakes by refueling at participating 76 gas stations throughout the current NFL season.
Timeline
The 49ers and 76 officially began their partnership in 2025.
The 76 VIP Gameday Experience promotion is available for entry during the 2026 NFL season.
Season Trajectory
This activation marks a significant integration of retail partnerships into the live stadium environment during a pivotal stretch of the 2026 NFL season. It positions the team to maintain high fan engagement levels while expanding promotional reach beyond the physical confines of the arena.
Visitors to Levi's Stadium can now locate the installation near the Amp Squad stage to access prize opportunities. Local drivers are encouraged to fuel at participating 76 stations to qualify for the VIP Gameday Experience promotion running throughout the season.
The takeaway
This partnership demonstrates how sports franchises are using physical in-stadium assets to create digital touchpoints for their fanbase. Supporters should look for these QR-enabled displays at upcoming home games to participate in the ongoing promotional events.
Further reading
For more news on the team's ongoing stadium operations, visit the Santa Clara Football section.
More information
View the 49ers VIP Gameday Experience promotion details for further information.
Source note: This article includes information reported by San Francisco 49ers.
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