Zeb Norris Named Program Director at KTYD

The veteran broadcaster has assumed the leadership role following the retirement of his former co-host.

Updated on Sept. 23, 2026 in People

A vintage-style radio microphone on a broadcast arm in a warm, wood-paneled recording studio. — Point Broadcasting has appointed Zeb Norris as the new Program Director and morning host for Santa Barbara station KTYD. AI Illustration. Upload story photo >

Point Broadcasting has appointed Zeb Norris as the new Program Director and morning host for Santa Barbara station KTYD. Norris officially takes the lead after his co-host, Lin Aubuchon, retired from the station in July 2026.

Why it matters

The transition represents a significant change in local radio management for the station, which serves the Santa Barbara area on the 99.9 frequency. Norris returns to the station where he began his career to steer programming operations.

Norris brings significant industry experience to his new role, including twenty years spent in Vermont where he programmed WCVT for six years and worked at WNCS for fourteen years.

The players

Zeb Norris

He is a radio veteran who started at KTYD in 1976 and now serves as the station's Program Director.

Lin Aubuchon

She is a longtime broadcaster who served as a morning host at KTYD until her retirement in July 2026.

KTYD

This is a Santa Barbara-based radio station broadcasting on the 99.9 frequency.

The details

After joining KTYD in March 2026, Zeb Norris co-hosted morning broadcasts alongside Lin Aubuchon until her departure. He now assumes sole responsibility for morning hosting duties and station programming.

Zeb Norris began his career at KTYD in 1976.
Norris returned to join the KTYD team in March 2026.
Lin Aubuchon retired from the station in July 2026.

Market Landscape

The leadership change at KTYD reflects a broader trend of station consolidation where local broadcasters rely on veteran talent to maintain listener loyalty. This move positions the station to retain its established Santa Barbara audience following the exit of a long-standing personality.

Listeners can expect a change in the morning show format as Zeb Norris shifts into his new responsibilities. The station's programming direction will now be under his oversight as he steps into the role formerly held by Lin Aubuchon.

The takeaway

Zeb Norris now brings five decades of industry perspective back to his starting station in Santa Barbara. The move highlights the value of deep institutional knowledge when stations navigate significant leadership transitions.