SFMade Opens Permanent Union Square Store

The nonprofit's new store at 373 Geary Street showcases more than 100 Bay Area makers and artists, most without retail locations of their own.

Updated on Nov. 10, 2026 in Local Shops

Screen-print poster illustration of a wooden display table with handmade ceramics and folded textiles in warm sunlight, in mustard, teal, and rust. — SFMade opened a permanent store at 373 Geary Street in Union Square this week, stocking more than 100 Bay Area makers and artists, most of whom have no retail locations of their own. AI Illustration. Upload story photo >

Live Poll

Would you buy from a local maker's shop instead of a chain store?

SFMade, a nonprofit supporting local manufacturing, opened a permanent store on the ground floor of the Handlery Hotel at 373 Geary Street in Union Square this week. The store features more than 100 Bay Area makers and artists, with prices ranging from about $10 to $1,300.

Why it matters

More than 80% of the manufacturers and artists featured do not have their own retail locations, giving them a storefront they otherwise would lack. The move follows temporary pop-up markets that drew enough interest to justify a permanent space in San Francisco.

The store prices range from about $10 to $1,300, including a Sutro Tower sculpture that doubles as a clothing rack priced at $1,300. The space is staffed by one full-time manager and is expected to employ four part-time associates.

The players

SFMade

SFMade is a San Francisco nonprofit that supports local manufacturing and has organized pop-up markets before securing its permanent Union Square space.

JPMorganChase

JPMorganChase is a major global financial institution that provided a $480,000 grant to support SFMade's new location and earlier pop-up markets.

The details

The store operates as a market offering workshops and retail training for emerging manufacturers, building on SFMade's earlier pop-up markets. A $480,000 grant from JPMorganChase supports both the new location and the pop-up markets, distributed over two years.

Tuesday (week of November 10, 2026): SFMade opened its permanent store at 373 Geary Street.
This month (November 2026): The first group of 40 manufacturers begins a six-week retail training program.
Next month (December 2026): A Banksy exhibit is scheduled to open on Powell Street.

Local Shops Trajectory

The opening extends SFMade's pop-up markets into a permanent Union Square storefront, following demand shown at those temporary events. It gives Bay Area makers without retail space a fixed location to sell directly to shoppers.

Shoppers can find handmade goods from more than 100 Bay Area makers in one Union Square location, with items priced from about $10 to $1,300. Makers gain a storefront and retail training that many lacked before this opening.

The takeaway

Shoppers looking for locally made goods can visit the SFMade store at 373 Geary Street, where pricing spans a wide range to suit different budgets. The store's permanence depends on whether SFMade extends its lease after the initial discounted year.