San Francisco Startup Launches AI Advertising Platform
Kaitoi introduces an AI-driven workspace designed to simplify advertising production for media networks.
Updated on Oct. 27, 2026 in Artificial Intelligence

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Kaitoi Labs has officially debuted its artificial intelligence platform in San Francisco, offering tools for creating various types of advertising content from text. The company designed the system to streamline creative production for streaming services, broadcasters, and retailers.
Why it matters
The platform aims to reduce complexity in the advertising creative process by utilizing AI workflows. By allowing users to generate content through simple descriptions, it seeks to lower technical barriers for professional media production.
Kaitoi utilizes an AI assistant named Penny to process text descriptions into image, video, audio, and 3D content. The infrastructure includes a public API for developers alongside a primary workspace known as Kaitoi Studio.
The players
Guillermo Navarro
He is one of the four co-founders of the San Francisco-based artificial intelligence company Kaitoi Labs.
Jacobo Barreiro
He serves as a co-founder of the AI production platform that officially debuted in late 2026.
Ismael Faro
He is a co-founder of Kaitoi Labs, which develops advertising production tools for media and retail networks.
Nando Sierra
He is a co-founder of the technology company that recently launched its AI-based advertising workspace.
The details
Users interact with the platform through an AI assistant that identifies nodes to construct automated production workflows. The system is available to broadcasters, marketplaces, and retail media networks on a pay-as-you-go model.
Timeline
Early September 2026: The Kaitoi platform opened for public use.
October 27, 2026: The company made its official public debut.
The Tech Race
The emergence of Kaitoi follows the precedent set by the Sora generative video model in transitioning AI from static image generation to complex, multi-modal media production. This move positions the firm against established creative software suites that are rapidly integrating generative AI capabilities.
Advertisers and media professionals can access the tools through a pay-as-you-go model rather than traditional subscription fees. This structure allows teams to scale usage based on specific campaign demands while utilizing the AI assistant for rapid content iterations.
The takeaway
Kaitoi represents a shift toward automated, text-to-media workflows in professional advertising. Prospective users should explore the platform's API and studio workspace to determine if its modular design fits their current production needs.
Further reading
For more information on the evolving sector, visit the Artificial Intelligence section.
Source note: This article includes information reported by MediaPost.
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