Rothy's Appointed Jenna Renfrew as New Executive
The San Francisco-based footwear brand consolidated its product and merchandising teams under new leadership.
Updated on Sept. 30, 2026 in Women’s Clothing
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Rothy's has named Jenna Renfrew as its chief product and merchandising officer. She joins the San Francisco company to oversee product development, production, and merchandising as it expands following its 10th anniversary.
Why it matters
The company aims to unify its product functions to improve precision and scale. This leadership change is intended to drive innovation and category growth for the brand.
Jenna Renfrew brings experience from an eight-year tenure at Target, one year at Lucky Brand, and one year at Stitch Fix. Rothy's recently launched the third generation of The Point shoe.
The players
Jenna Renfrew
She is the newly appointed chief product and merchandising officer at Rothy's.
Dayna Quanbeck
She serves as the chief executive officer of Rothy's.
Rothy's
This San Francisco-based sustainable footwear and accessories company recently reached its 10th anniversary.
Phil Russo
He serves as the senior vice president of design and innovation at Rothy's.
Salym North
He serves as the vice president of product development and production at Rothy's.
The details
Rothy's has consolidated product development, production, merchandising, and planning into this single executive role to better align its brand vision with commercial performance. Renfrew will report directly to chief executive officer Dayna Quanbeck.
Timeline
September 30, 2026: Jenna Renfrew was announced as the new executive.
September 2026: Rothy's celebrated its 10th anniversary.
March 2026: CEO Dayna Quanbeck stated the intent to evolve product strategy.
Culture Shift
This move reflects a broader trend among sustainable fashion brands aiming to integrate commercial planning with design to drive long-term growth. The restructuring mirrors shifts seen in the apparel sector as companies transition from early-stage innovation to mature scaling.
For San Francisco shoppers, this internal shift aims to streamline the availability and development of new product lines. Customers may see more cohesive branding and updated collections as the company refines its design and production strategy.
The takeaway
Unified leadership in retail often signals a focus on balancing creative vision with operational efficiency. Consumers can monitor future product releases to see how this organizational change influences the brand's aesthetic and accessibility.
Further reading
For more information on the evolving retail environment, visit the Women’s Clothing section.
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