Sherri McMullen Opened New Boutique on Maiden Lane
The retailer has expanded its San Francisco footprint with a new 6,342-square-foot store on Maiden Lane.
Updated on Sept. 26, 2026 in Openings & Closings
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Fashion retailer Sherri McMullen has officially opened a second San Francisco location in a historic shopping district. The new space spans 6,342 square feet across two floors and received a $50,000 city grant.
Why it matters
The expansion reflects a commitment to the citys retail recovery and supports the revitalization of the Union Square area. The boutique serves as both a fashion destination and a creative hub featuring local artists and designers.
The new boutique occupies 6,342 square feet across two floors and received a $50,000 grant from the San Francisco Office of Economic and Workforce Development.
The players
Sherri McMullen
She is the founder and owner of the eponymous fashion boutique that has operated for nearly two decades.
San Francisco Office of Economic and Workforce Development
This city agency manages programs designed to foster local business growth and neighborhood revitalization.
Jasmine Ross
She is an artist whose work is featured within the interior design and collection displays of the new retail space.
Aisling Camps
She is a designer whose textile pieces are showcased as part of the boutique store inventory.
The details
The boutique features a dedicated counter bar serving Red Bay Coffee and a split-level design that organizes home goods on the first floor and apparel on the second floor. The curated space highlights local creative talent, specifically including art by Jasmine Ross and textile works by designer Aisling Camps.
Timeline
Sherri McMullen launched her business in Oakland in 2007.
The brand expanded to Sacramento Street in San Francisco in 2024.
The Maiden Lane boutique held a ribbon-cutting ceremony on September 24, 2026.
Market Landscape
The boutique's expansion follows a pattern set by the city's ongoing retail revitalization efforts through the Storefront Opportunity Grant program. This move positions the brand to capture increased foot traffic in the competitive Union Square shopping district.
Shoppers can now visit the new Maiden Lane location to browse curated textiles and home goods while supporting local designers. The integration of a coffee bar provides a new social retail destination for those visiting the Union Square district.
The takeaway
Supporting local retail boutiques can help stabilize urban shopping districts while providing a platform for regional artists and designers. Customers interested in sustainable fashion should look for stores that actively partner with community creators.
Further reading
For more information on retail changes in the area, check out San Francisco Openings & Closings.
Source note: This article includes information reported by San Francisco Chronicle.
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