EoS Fitness Raises Record $250,000 for Athletes
The fitness chain's Tour de Cove fundraiser for the Challenged Athletes Foundation sold out and doubled last year's total.
Updated on Nov. 5, 2026 in Philanthropy
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EoS Fitness raised a record $250,000 for the Challenged Athletes Foundation at its Tour de Cove event, which sold out for the first time with more than 160 riders pedaling for nearly five hours. Luna Grill also launched a Fuel Forward Bowl that donates $1 to the foundation for each sale.
Why it matters
The total doubled compared with last year's Tour de Cove and adds to EoS's more than $800,000 in contributions to CAF athletes over several years. The drive gives San Diego residents a local way to support adaptive athletes through a fitness event and everyday purchases.
The record $250,000 total is roughly double last year's Tour de Cove haul, with nearly $95,000 raised year to date through donations and T-shirt sales. The stub does not break down how the funds will be distributed among CAF programs.
The players
Challenged Athletes Foundation
The Challenged Athletes Foundation is a nonprofit that provides grants and support to athletes with physical disabilities and illnesses.
EoS Fitness
EoS Fitness is a gym chain operating more than 225 locations in seven states, including sponsored memberships for eligible CAF athletes.
Luna Grill
Luna Grill is a restaurant chain that launched a Fuel Forward Bowl donating $1 to CAF for each bowl sold.
The details
EoS Fitness, title sponsor of Tour de Cove within CAF's San Diego Triathlon Challenge Weekend, ran a 4.5-hour stationary cyclethon led by its group fitness instructors. Members can also give in the gym or buy a co-branded T-shirt, with 100% of proceeds going to CAF.
Timeline
Oct. 3: Halloween-themed Spooky Spin and Freaky Dance Party events raised nearly $32,000 for CAF.
Nov. 5: Press release announced the Tour de Cove fundraising milestone.
Market Landscape
EoS's sponsorship of CAF's San Diego Triathlon Challenge Weekend extends the foundation's model of pairing event title sponsorship with corporate giving. Luna Grill's per-sale donation follows the same pattern of tying consumer purchases to adaptive sport funding.
Residents can support CAF by buying a Luna Grill Fuel Forward Bowl, which sends $1 to the foundation per sale. Gym members can also donate in person or purchase a co-branded T-shirt with proceeds going entirely to CAF.
The takeaway
Local fitness and restaurant brands can channel everyday memberships and purchases into adaptive sport funding. Residents who want to help can donate directly or choose partner products that send a share of sales to the cause.
Further reading
Explore more San Diego philanthropy coverage for local giving efforts.
More information
Learn about EoS Fitness membership grants for challenged athletes on the Challenged Athletes Foundation site.
Source note: This article includes information reported by The News-Gazette.
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