CBT News Will Partner for Used Car Week 2026

CBT News and Cherokee Media Group announced a new media partnership for the automotive event.

Updated on Sept. 22, 2026 in Buying/Selling

A professional microphone stands in a modern, bright architectural space with blurred automotive components in the background. — CBT News and Cherokee Media Group have established a media partnership to provide broadcast coverage for Used Car Week 2026. AI Illustration. Upload story photo >

Live Poll

Do you find value in digital coverage of industry trade events you cannot attend in person?

CBT News will provide cross-promotional support and live broadcasting for Used Car Week 2026. The event is scheduled for November 16-19, 2026, at the Manchester Grand Hyatt in San Diego.

Why it matters

This collaboration aims to extend industry conversations from the event to a wider audience of professionals. By leveraging multi-channel distribution, the partnership seeks to amplify key automotive insights beyond the physical conference floor.

Used Car Week 2026 will feature hundreds of industry conversations over the course of four days. The event will take place within the Manchester Grand Hyatt in San Diego.

The players

CBT News

CBT News is an automotive media outlet that provides industry content through live programming, digital newsletters, and video interviews.

Cherokee Media Group

Cherokee Media Group is a trade publication and event organizer specializing in the automotive remarketing industry.

The details

CBT News will conduct exclusive interviews with industry leaders and bring its CBT Live broadcast to the San Diego venue. The partnership includes cross-promotional support across newsletters, social media, and video content before, during, and after the event.

Used Car Week 2026 takes place November 16-19, 2026, in San Diego.

Roadmap

This media partnership reflects the broader industry trend of the rise of omnichannel trade media coverage to reach professional audiences. By integrating live broadcasts with traditional event panels, the organizers are evolving how automotive professionals access real-time industry data.

Automotive professionals attending the conference can expect increased visibility through digital content and live interviews. Dealers following the event remotely will have improved access to expert insights through CBT News newsletters and social channels.

The takeaway

This partnership highlights how automotive conferences are increasingly shifting toward a hybrid model to maximize industry reach. Attendees and remote observers should monitor official newsletters for schedules regarding the CBT Live broadcast sessions.