Sacramento Kings to Open New Team Store on October 22
The 4,000-square-foot retail space will celebrate its grand opening at Downtown Commons just ahead of the season home opener.
Updated on Oct. 21, 2026 in Retail
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The Sacramento Kings are set to open a new 4,000-square-foot team store at 405 K St. in downtown Sacramento on October 22, 2026. A ribbon-cutting ceremony is scheduled for 10 a.m. to mark the debut of the new facility located across from the Golden 1 Center.
Why it matters
The retail location aims to provide fans with a central hub for exclusive gear and memorabilia in the heart of the city. It replaces the Lids-Kings Locker Room, which closed earlier in July 2026.
The new storefront spans 4,000 square feet and will operate daily. This location supplements the existing Label K store inside the Golden 1 Center, which remains open for merchandise sales on home game days.
The players
Sacramento Kings
This is a professional basketball team competing in the NBA that represents the city of Sacramento.
Golden 1 Center
This indoor arena serves as the home court for the Sacramento Kings and is a hub for entertainment in downtown Sacramento.
The details
The new retail space at 405 K St. offers a wide selection of exclusive apparel, accessories, fan gear, headwear, and collectibles. The site serves as a permanent replacement for the team merchandise options previously available at the Lids-Kings Locker Room.
Timeline
July 2026: The previous Lids-Kings Locker Room team store closed.
October 22, 2026: Ribbon-cutting ceremony at 10 a.m. for the new store.
October 23, 2026: The Sacramento Kings host their home opener against the Portland Trail Blazers.
Market Landscape
This opening reflects the ongoing trend of NBA franchises building integrated retail destinations within high-traffic urban entertainment districts. By placing a large-format store directly in the Downtown Commons, the organization aligns with broader efforts to capture fan spending outside of game-day footprints.
Fans visiting the Downtown Commons area gain a new daily shopping destination for exclusive team merchandise. This central location offers an alternative to the in-arena retail experience, providing consistent access to fan gear and gifts throughout the week.
The takeaway
The addition of a large team store in the Downtown Commons signals a long-term investment in fan engagement near the home arena. Supporters can use the new daily operations to secure merchandise outside of the time constraints typically found during game-day visits.
What happens next
The store will hold its ribbon-cutting ceremony on October 22, 2026, at 10 a.m. The team's home opener against the Portland Trail Blazers follows on October 23, 2026.
Further reading
Find more updates on the city's shopping developments in the Sacramento Retail section.
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