McDonald's Commissioned Sacramento Artist Cecelia Perez
The fast-food chain tapped Sacramento artist Cecelia Perez to design a limited-edition cup for Hispanic Heritage Month.
Updated on Oct. 5, 2026 in Hispanic
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McDonald's has commissioned Sacramento-based artist Cecelia Perez to design a limited-edition cup in celebration of Hispanic Heritage Month. The artist, known for her mural work and brand collaborations, also appeared in a national commercial for the campaign.
Why it matters
The collaboration highlights McDonald's efforts to commemorate Hispanic Heritage Month through partnerships with regional creators. By leveraging the work of artists like Perez, the brand aims to deepen its cultural presence during this annual observance.
McDonald's requested the product design after observing a mural Perez created for a franchise location on Pacific Avenue in Stockton. The artist maintains multiple professional brand partnerships, including a role as a brand ambassador for Ford.
The players
Cecelia Perez
She is a Sacramento-raised artist known for her mural work and collaborations with national brands like Ford and Modelo.
McDonald's
It is a global fast-food corporation that frequently engages in marketing campaigns tailored to cultural heritage celebrations.
Royal Chicano Air Force
This artist collective was founded in Sacramento during the 1970s and influenced the local Chicano art movement.
The details
Cecelia Perez, who is based in the Bay Area, previously gained attention for mural projects, including one located in Stockton. Beyond her mural work, her career includes a marketing campaign for Modelo and retail partnerships where her branded merchandise is sold at Zumiez.
Timeline
The Royal Chicano Air Force collective was established in Sacramento during the 1970s.
The Project CommUNITY special featuring this collaboration is set for 2026.
Culture Shift
This project reflects a broader trend of major brands seeking to co-opt regional street art styles for national marketing campaigns. The work of the Royal Chicano Air Force, established in the 1970s, serves as the historical anchor for this tradition of public murals in Sacramento.
Residents may see these limited-edition cups appearing at local McDonald's franchises during the Hispanic Heritage Month period. The collaboration serves as a high-visibility platform for an artist rooted in the Sacramento community.
The takeaway
This partnership demonstrates how brands increasingly look toward local street art talent to drive their holiday marketing strategies. Collectors and fans of Perez should keep an eye on her ongoing work, including her upcoming hard copy magazine release.
Further reading
Learn more about local cultural spotlights in Hispanic.
Source note: This article includes information reported by KCRA.
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