Joe & The Juice Announced New Sacramento Location
The franchise will expand to the Pavilions shopping center at 563 Pavilions Lane.
Updated on Sept. 22, 2026 in Openings & Closings
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The Copenhagen-based juice and coffee franchise Joe & The Juice has announced plans to open a new location at the Pavilions shopping center in Sacramento. The announcement was made by the shopping plaza via social media on September 21, 2026.
Why it matters
This expansion adds a prominent international brand to the existing tenant lineup at the long-standing Sacramento retail hub. The arrival introduces the company's signature menu of juices, protein shakes, and coffee to the local community.
The Pavilions shopping center, which opened in 1984, serves as the site for this expansion. Joe & The Juice was originally founded in Copenhagen in 2002.
The players
Joe & The Juice
Founded in 2002, this international chain specializes in juice, coffee, and food items.
The Pavilions
Located in Sacramento, this shopping center has operated as a retail destination since 1984.
The details
The new storefront will be situated at 563 Pavilions Lane, located between Howe Avenue, Fulton Avenue, and Fair Oaks Boulevard. The shopping center is already anchored by major tenants including Williams Sonoma and Ruth's Chris Steak House.
Timeline
The Pavilions shopping center first opened in 1984.
Joe & The Juice was founded in Copenhagen in 2002.
The Pavilions announced the new tenant via social media on September 21, 2026.
Market Landscape
The addition of this health-focused beverage chain follows the broader trend of diversifying tenant mixes within established commercial plazas. This move positions the center to capture increased foot traffic by blending traditional anchor retailers with modern quick-service concepts.
Shoppers at the Pavilions center will soon have access to the chain's menu of protein shakes and food items. This adds a new quick-service dining option to the existing mix of retail and restaurant establishments in the area.
The takeaway
The arrival of Joe & The Juice highlights the continued evolution of legacy retail spaces into mixed-use destinations for food and beverage. Local residents can anticipate a new health-conscious dining option joining the established anchor stores at the Pavilions.
Further reading
For more on local commercial developments, visit the Sacramento Openings & Closings section.
Source note: This article includes information reported by The Sacramento Bee.
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