Pasadena to Reveal Six Rose Parade Float Renderings
The Tournament of Roses showcases designs for the 138th annual parade taking place on January 1, 2027.
Updated on Oct. 22, 2026 in Philanthropy
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The Pasadena Tournament of Roses has unveiled six float renderings for the 138th Rose Parade. The event is set to occur on January 1, 2027, under the theme "Welcome."
Why it matters
As a long-standing tradition in Pasadena, the unveiling provides a first look at the elaborate floral displays that will travel down Colorado Boulevard. The designs represent the diverse groups participating in the upcoming New Year's Day celebration.
The Tournament of Roses unveiled 6 official float renderings for the 138th edition of the parade. These designs represent the collective work of participants including the City of Alhambra, City of Hope, and San Francisco Travel.
The players
Pasadena Tournament of Roses
This non-profit organization is responsible for organizing the annual Rose Parade and the Rose Bowl Game in Pasadena, California.
City of Hope
This independent research and treatment center for cancer, diabetes, and other life-threatening diseases is a participant in the upcoming parade.
San Francisco Travel
This is the official destination marketing organization for the City and County of San Francisco.
The details
Volunteer teams and designers work alongside specialized builders including Phoenix Decorating Company, Artistic Entertainment Services, and Fiesta Productions Inc. These groups utilize an array of natural materials such as flowers, seeds, and bark to construct the parade entries.
Timeline
The 138th Rose Parade is scheduled to take place on January 1, 2027, at 8 a.m. PST.
Market Landscape
The unveiling of these floats follows the organizational patterns established by the 137th Rose Parade. This annual cycle of design and construction reinforces the city's role as a major hub for large-scale, community-focused celebratory events.
Residents and visitors planning to attend the parade on Colorado Boulevard can use these renderings to anticipate the visual scale of the upcoming festivities. These early design reveals offer the public a preview of the creative efforts managed by local and national participating organizations.
The takeaway
The Rose Parade remains a significant showcase for organizational collaboration and artistic design using natural materials. Observers can expect a continuation of the high-detail craftsmanship that has defined the event for over a century.
What happens next
The 138th Rose Parade will take place in Pasadena on January 1, 2027, starting at 8 a.m. PST along Colorado Boulevard.
Further reading
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