Coachella Valley Station Plays Christmas Music 24 Hours
Station 92.1 MeTV FM has replaced its regular playlist with round-the-clock holiday music through December 27.
Updated on Nov. 4, 2026 in Holiday Music
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Coachella Valley station 92.1 MeTV FM switched to 24-hour Christmas music on Tuesday, November 3, 2026, replacing its normal soft pop and classic hits from previous decades. The holiday programming is scheduled to run through December 27.
Why it matters
The station, part of KGAY Palm Springs Media, says the move is meant to put listeners in a festive mood and get a head start on the holiday season. Similar switches have happened elsewhere, with 106.9 FM in Louisville and 93.3 FM in Cincinnati moving to Christmas programming immediately after Halloween.
The station is broadcasting holiday music 24 hours a day, a schedule that runs through December 27. Reported figures show Mariah Carey's 1994 song "All I Want For Christmas Is You" earns about $2.5 million in annual royalties, though the extraction does not state the period or source of that estimate.
The players
KGAY Palm Springs Media
KGAY Palm Springs Media is the parent company of 92.1 MeTV FM, operating several Coachella Valley stations including 103.1 FM and 106.5 FM.
Mariah Carey
Mariah Carey is an American singer-songwriter known for her multi-octave vocal range, and her 1994 song "All I Want For Christmas Is You" remains one of the most popular holiday recordings.
The details
92.1 MeTV FM removed its regular playlist to play holiday music around the clock until after Christmas. The station's lineup includes Carey's "All I Want For Christmas Is You" and her cover of Darlene Love's 1963 classic "Christmas (Baby Please Come Home)."
Timeline
Tuesday, November 3, 2026: 92.1 MeTV FM switches to 24-hour Christmas music.
Immediately after Halloween 2026: 106.9 FM in Louisville and 93.3 FM in Cincinnati switch to Christmas programming.
December 27, 2026: Holiday programming on 92.1 MeTV FM is scheduled to end.
Season Trajectory
The early switch by 92.1 MeTV FM follows a pattern already seen in Louisville and Cincinnati, where stations moved to Christmas programming immediately after Halloween. The move extends that trend into the Coachella Valley, a market where a full 24-hour holiday format begins before Thanksgiving.
Listeners in the Coachella Valley can hear the holiday format on 92.1 MeTV FM at all hours through December 27. Anyone who prefers the station's regular soft pop and classic hits will need to wait until after the holiday programming ends.
The takeaway
Stations are starting holiday programming earlier each year, and listeners who want a break from Christmas music should check their station's schedule before the season begins.
Further reading
For more on seasonal programming, see Holiday Music coverage on the site.
Source note: This article includes information reported by New York Post.
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Do you think radio stations should play Christmas music before Thanksgiving?
