Cha Cha Sweets Expanded Operations in Napa

The local chamoy candy business has grown from a home kitchen project to wholesale distribution in over 80 stores.

Updated on Sept. 25, 2026 in Desserts

Bold vector illustration of chamoy-coated candies in a bowl with mangoes and hibiscus flowers, representing artisanal craft candy business growth. — Cha Cha Sweets has transitioned from a small home-based startup into a regional wholesale operation, now distributing chamoy-coated confections to over 80 locations. AI Illustration. Upload story photo >

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Founded in July 2020 by Diana Lopez Rodriguez and Angel Rodriguez, Cha Cha Sweets has evolved into a commercial operation. The business now supplies its signature chamoy-coated candies to more than 80 locations across the state.

Why it matters

The company emerged to address a rising regional demand for traditional confections with deep connections to Mexico. Its growth reflects a successful transition from a home-based hobby to a scalable wholesale model.

Cha Cha Sweets produces 600 bags of candy daily and employs four staff members. The products are currently stocked in over 80 stores statewide.

The players

Diana Lopez Rodriguez

She is a founder of Cha Cha Sweets who helped scale the brand from a home operation to wholesale retail.

Angel Rodriguez

He is a founder of Cha Cha Sweets who works with Diana Lopez Rodriguez to manage commercial production.

The details

The founders utilize ingredients like hibiscus flower, fruit, and chiles to craft their chamoy sauce for items including Gushers, sandias, mango gummies, and peach rings. Following a viral social media post, the company managed to fulfill 2,000 orders in less than five days.

July 2020: The business Cha Cha Sweets was founded.
2023: The owners began pitching for wholesale distribution.
2024: The business served as a vendor at La Onda festival.
2025: The company launched new packaging designs.
September 2026: The current status of operations was reported.

Culture Shift

This growth reflects the broader rise of artisanal chamoy confectionery businesses in California. The expansion of Cha Cha Sweets follows a pattern set by other local food entrepreneurs who leverage social media to transition from kitchen-based startups into regional distribution.

Residents can now find Cha Cha Sweets products at more than 80 retail locations across the region. This increased distribution makes the locally produced candies more accessible for regular purchase at neighborhood stores.

The takeaway

Starting a niche food business requires balancing rapid viral demand with the logistics of scaling daily production. Entrepreneurs should prioritize establishing consistent wholesale relationships to ensure long-term stability beyond social media trends.