MasterCraft Added Bohner Lacefield Marine to Network
The Madera-based dealership now offers sales and service for the premium boat manufacturer.
Updated on Oct. 14, 2026 in Buying/Selling
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MasterCraft Boat Co. has expanded its dealer network through a new partnership with Bohner Lacefield Marine. The Madera-based business will now provide sales, maintenance, and repair services for MasterCraft boats.
Why it matters
This partnership aims to broaden the availability of MasterCraft products across the Central California market. By leveraging an established local dealer, the manufacturer strengthens its regional service presence.
Bohner Lacefield Marine is a fourth-generation family-owned business originally founded in 1939. The dealership now manages the full catalog of new and preowned MasterCraft inventory.
The players
MasterCraft Boat Co.
This is a premium boat manufacturer that designs and builds high-performance watercraft.
Bohner Lacefield Marine
This is a fourth-generation family-owned dealership based in Madera that specializes in marine sales and service.
The details
The dealership provides a comprehensive suite of automotive and marine support, including parts, maintenance, and technical repairs for vessel owners. This agreement incorporates the Madera location into MasterCraft's existing distribution framework.
Timeline
Bohner Lacefield Marine was founded in 1939.
MasterCraft announced the new dealership partnership on October 13, 2026.
Roadmap
This move highlights a broader strategic trend where established boat manufacturers prioritize the acquisition of multi-generational dealerships to secure market share. By aligning with local legacy businesses, MasterCraft positions itself to better compete against rival brands in the competitive Central Valley territory.
Boat owners in Madera can now access authorized parts, maintenance, and repair services directly through their local dealer. Prospective buyers in the region benefit from increased inventory access and localized support for new and preowned vessel purchases.
The takeaway
Working with established local businesses often provides manufacturers with immediate customer trust and operational stability. Residents should confirm with the dealership if their specific boat model qualifies for updated service programs before scheduling maintenance.
Further reading
For more information on regional industry trends, visit the Buying/Selling section.
Source note: This article includes information reported by Trade Only Today.
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Do you prefer purchasing major recreational equipment from long-standing local family-owned dealerships?
