LA28 Unveils 'Stars Align' Olympic Slogan
The Los Angeles 2028 Olympic and Paralympic Games launched their official slogan with a 60-second campaign film released worldwide.
Updated on Nov. 6, 2026 in Olympics
LA28 unveiled "Stars Align" as the official slogan of the Los Angeles 2028 Olympic and Paralympic Games on October 28, 2026. The slogan launched worldwide through a 60-second campaign film.
Why it matters
The slogan marks the start of public promotion for Los Angeles as host of its third Olympic Games and first Paralympic Games. It gives the city's residents and global audiences an early public identity for the 2028 Games.
The campaign film runs 60 seconds and was released on LA28 channels and International Olympic Committee and International Paralympic Committee platforms. Los Angeles will host its third Olympic Games and first Paralympic Games, opening July 14 and August 15, 2028; audience reach figures were not disclosed.
The players
LA28
LA28 is the organizing committee responsible for staging the Los Angeles 2028 Olympic and Paralympic Games.
International Olympic Committee
The International Olympic Committee is the governing body of the modern Olympic Games and distributed the slogan film on its platforms.
International Paralympic Committee
The International Paralympic Committee is the governing body of the Paralympic Games and distributed the slogan film on its platforms.
The details
The film is set to the Red Hot Chili Peppers' "Can't Stop" and features the Hollywood Sign and Griffith Observatory. It is available at LA28.org, on LA28's social channels, and on IOC and IPC platforms.
Timeline
October 28, 2026: LA28 unveils the "Stars Align" slogan.
July 14, 2028: Olympic Games open in Los Angeles.
August 15, 2028: Paralympic Games open in Los Angeles.
Season Trajectory
This slogan launch extends Los Angeles's Olympic history, which includes the 1932 and 1984 Summer Games, into its third hosting of the Olympics. It also marks the city's first time hosting the Paralympic Games.
Fans can follow the Los Angeles 2028 Games through LA28.org and the official social channels that distributed the slogan film. The Games open July 14, 2028, with the Paralympics following on August 15.
The takeaway
The "Stars Align" slogan gives the Los Angeles 2028 Games an early public identity ahead of the July opening. Readers can track the Games and their campaign materials through LA28's official channels.
What happens next
The Olympic Games open July 14, 2028, and the Paralympic Games open August 15, 2028, in Los Angeles.
Further reading
Explore more on the Olympics section for background on the Los Angeles 2028 Games.
More information
Visit the official LA28 website for the slogan campaign film and Games information.
Source note: This article includes information reported by Santa Monica Daily Press.
