Apple Teams With Labrinth for Overnight Recording
The singer will create a new song from scratch during a live-streamed night at an Apple store in Los Angeles.
Updated on Nov. 5, 2026 in Dance and Electronic
Apple has partnered with artist Labrinth for an overnight music recording session at its Tower Theatre store in Los Angeles, beginning at 8 p.m. Pacific on November 4. Labrinth will create a song from scratch using the new MacBook Pro and Logic Pro, and the session will be broadcast live on YouTube.
Why it matters
The session is described as the first time an artist has spent a night at an Apple retail store to create music, showcasing the company's new hardware and software for music production. Fans will be able to follow the process and ask questions in real time.
The session starts at 8 p.m. Pacific on November 4 and runs overnight, with the new MacBook Pro going on sale November 6. The finished song's release is slated for next week, though no exact date has been set.
The players
Labrinth
A British singer, songwriter, and producer who composed the soundtrack for HBO's Euphoria and is part of the musical supergroup LSD alongside Sia and Diplo.
Apple
The Cupertino-based technology company that operates retail stores and develops the MacBook Pro and Logic Pro software used in the session.
The details
Labrinth will spend an entire night at Apple's Tower Theatre store in Los Angeles building a song from scratch on the new MacBook Pro using Logic Pro. The session is broadcast live on YouTube, where viewers can submit questions while the music is being made.
Timeline
November 4, 8 p.m. Pacific: Overnight recording session begins at the Tower Theatre store.
November 6: The new MacBook Pro goes on sale.
Next week: The finished Labrinth song is released.
Industry Dynamics
The event positions Apple's Logic Pro and MacBook Pro as creative tools for working musicians, extending a longstanding effort by the company to court the music production market. Using a retail store as a live studio reflects a shift toward experiential product marketing in consumer electronics.
Viewers can watch the entire session live on YouTube and submit questions during the broadcast. The new MacBook Pro goes on sale November 6 for anyone interested in using it for music production.
The takeaway
The session shows how a hardware launch can be paired with a live creative event, giving readers a direct look at what the new MacBook Pro and Logic Pro can do in a musician's hands. Those interested in music production can follow the broadcast and the song's release next week.
What happens next
Labrinth's finished song is scheduled for release next week, after the November 4 session and the November 6 MacBook Pro launch.
Further reading
For more on the electronic music scene, explore Dance and Electronic coverage on Wisevoter.
