POP MART Launches KPop Demon Hunters Plush Series

The new Peach Riot collection features blind box pendants inspired by K-pop style icons.

Updated on Oct. 30, 2026 in Accessories

POP MART Launches KPop Demon Hunters Plush Series

Live Poll

Do you plan to purchase collectible blind-box figures this year?

POP MART has officially released its new Peach Riot x KPop Demon Hunters series of plush doll pendant keyrings. The collection features outfits modeled after K-pop group members Rumi, Mira, and Zoey.

Why it matters

The collaboration highlights the massive market demand for collectibles inspired by Korean pop culture trends. With the KPop Demon Hunters franchise valued at $750 million, this release capitalizes on the growing appetite for niche, heritage-inspired merchandise in the Los Angeles area and beyond.

Each 6.5-inch plush pendant is priced at $29.99, with a rare secret Derpy Tiger design appearing at odds of 1 in 72. These items are available for purchase both online and through physical POP MART retail locations.

The players

POP MART

This international retailer specializes in collectible art toys and operates a global network of blind box retail stores.

Libby Frame

She is the designer and creator behind the Peach Riot brand, which focuses on stylized character-based merchandise.

The details

The blind box series includes six standard designs that reflect K-pop aesthetic influences. Fans and collectors can purchase the items starting today to hunt for the secret rarity included in the collection.

The Peach Riot brand was originally created by Libby Frame in 2023.
The collection officially releases online and in stores on October 30, 2026.

Culture Shift

This release follows the documented 35.5% year-over-year growth in Korean heritage-inspired merchandise sales. It marks a significant expansion into the lifestyle accessories market, bridging the gap between digital fandom and physical consumer goods.

Shoppers in Los Angeles can find the new pendants at local POP MART stores starting today. Those looking to complete a set should note the 1 in 72 odds for the secret design when planning their budget for these collectibles.

The takeaway

Collectors should be aware that the blind box format means acquiring the specific secret design requires significant trial. Balancing the $29.99 unit price against the rarity of the secret character is essential for casual buyers.