UCLA Student Expands MyPlots Event Ticketing Platform

The event planning startup now claims 1.5 million users after launching in January 2025.

Updated on Oct. 29, 2026 in Other — General

Bold vector editorial illustration showing abstract industrial lighting rigs suspended above an empty floor, representing large-scale event management technology. — MyPlots, a ticketing and event management platform founded by UCLA student Jack Schwartz, has scaled to 1.5 million users since January. AI Illustration. Upload story photo >

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Founded by UCLA student Jack Schwartz in January 2025, the ticketing and event production platform MyPlots has scaled to include 1.5 million users. The company organizes events featuring artists like Playboi Carti and Gunna while managing operations across various college towns.

Why it matters

The platform leverages data-driven marketing to capture the college demographic, differentiating itself by pivoting toward EDM event production. This growth reflects the startup's transition from local party organizing to professionalized event management in cities like Los Angeles.

The MyPlots platform currently supports 1.5 million users and maintains an Instagram audience of 44,000 followers. The company previously hosted 50 after-prom events in Los Angeles within a single month.

The players

Jack Schwartz

He is the founder of MyPlots and a current student at UCLA who previously owned the apparel brand Loonar Clothing.

Zane Harwin

He serves as the chief marketing officer for MyPlots and helps manage the company's growth strategy.

Luc Ward

He serves as the president of sales for MyPlots and works to scale the company's event production footprint.

The details

MyPlots utilizes Meta Ads Manager to target students within 10 miles of major campuses, expanding into college towns like Indiana, Michigan, and Duke to minimize operational costs. Under the guidance of CMO Zane Harwin and President of Sales Luc Ward, the team is now prioritizing large-scale EDM festivals.

Jack Schwartz launched the MyPlots platform in January 2025.
The article profiling the platform was published in October 2026.
Jack Schwartz plans to return to UCLA for his fourth year in fall 2027.

Industry Dynamics

The firm aligns with the shift in college-age demographic entertainment spending toward experiential EDM events. By focusing on festival-style productions, MyPlots moves beyond simple ticketing to differentiate its brand within the highly competitive event production landscape.

Users can engage with the platform to access ticketed events and large-scale productions featuring touring artists and DJs. The company's expansion into new college towns suggests more regional event opportunities for students in upcoming semesters.

The takeaway

The rapid growth of student-led startups often depends on leveraging precise digital ad targeting to tap into concentrated collegiate markets. Success in this sector requires balancing local event frequency with the higher stakes and logistical complexity of large-scale festival production.