Furry Friends Clothing Launches Custom Pet Apparel Store

The Los Angeles-based brand creates custom pet portrait clothing to support national animal fostering campaigns.

Updated on Oct. 27, 2026 in Philanthropy

Bold vector editorial illustration of a folded t-shirt with a dog silhouette on a park bench, representing pet apparel.
Furry Friends Clothing, a Los Angeles-based startup founded by Andrew Kole, has launched a custom apparel line to fund national animal fostering efforts. AI Illustration. Upload story photo >

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Furry Friends Clothing has officially launched its online shop featuring apparel customized with pet portraits. Founded by Andrew Kole, the business directs a portion of its sales proceeds toward animal welfare and fostering initiatives.

Why it matters

The brand aims to address the critical need for animal support by funding national fostering efforts. This venture reflects a personal mission for Kole, who was inspired to launch the initiative after rescuing his own dog, Bohdi.

The brand supports an industry where approximately 50% of animals needing a foster currently find one. This initiative aims to improve outcomes for displaced pets through direct financial contributions.

The players

Andrew Kole

He is the founder of Furry Friends Clothing who established the brand to support animal welfare after his experience rescuing a dog named Bohdi in Venice.

Furry Friends Clothing

This Los Angeles-based brand produces custom pet portrait apparel and funds animal fostering campaigns.

The details

Customers can choose from T-shirts, long-sleeve shirts, and sweatshirts for both adults and youth. To create the apparel, users upload a photograph that the brand converts into a grayscale portrait, sending a digital proof for approval before production.

Timeline

  1. Andrew Kole moved to Los Angeles in 2012.

  2. Furry Friends Clothing launched its online shop in October 2026.

Market Landscape

The company follows the broader trend of pet-centric cause-related marketing by linking personalized merchandise to tangible animal welfare outcomes. This strategy positions the brand within a growing niche that connects consumer spending to charitable advocacy.

Shoppers can purchase custom apparel knowing a portion of their spending supports animal fostering initiatives. Customers should note that each order includes a digital proof approval step, which may influence the total fulfillment time for their items.

The takeaway

Supporting animal welfare can be integrated into daily shopping habits by choosing brands with charitable components. Pet owners interested in this apparel should ensure they have high-quality photographs ready to expedite the approval process for their custom portraits.

Further reading

Learn more about local efforts to support animal welfare in the Los Angeles Philanthropy section.

Source note: This article includes information reported by Petage.

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Do you believe businesses should actively donate a portion of sales to animal welfare causes?