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Rosecrans Vic Exits Power 106 Morning Show

Los Angeles radio personality Rosecrans Vic is departing the Power 106 morning show following staff cuts at Meruelo Media.

Updated on Oct. 26, 2026 in Hip-Hop and Rap

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Radio host Rosecrans Vic has exited Los Angeles station Power 106 following corporate staffing reductions at the station's parent company, Meruelo Media. AI Illustration. Upload story photo >

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Radio host Rosecrans Vic, known for his role on Brown Bag Mornings, has exited Power 106 as part of broader staffing reductions at KPWR and KDAY. The station will continue the morning show with remaining cast members.

Why it matters

The departure marks a significant shift for the Los Angeles radio landscape following recent corporate staff cuts at major local stations. These organizational changes impact long-running programming and the personnel associated with the station's morning lineup.

Victor Ulloa founded the Rosecrans Ave. Hip Hop blog in 2014 and launched the Brown Bag Podcast in 2021 before joining Power 106 in February 2023. His tenure at the station concludes after several months of reduced on-air segments and assignments.

The players

Rosecrans Vic

A radio personality and founder of the Rosecrans Ave. Hip Hop blog who recently served as a host on Power 106.

Meruelo Media

The media corporation that owns and operates radio stations KPWR and KDAY in the Los Angeles area.

Letty Peniche

A radio host who continues to lead the Brown Bag Mornings show on Power 106 following recent staff changes.

DoKnow

A media personality who co-founded the Brown Bag Podcast and joined Power 106 alongside Rosecrans Vic in 2023.

The details

Management informed Victor Ulloa, better known as Rosecrans Vic, of his removal on October 23, 2026. The Brown Bag Mornings program will continue on air featuring Letty Peniche, Cristian Gutierrez, Angie Fernandez, and DJ Greg C.

Timeline

  1. Victor Ulloa launched the Rosecrans Ave. Hip Hop blog in 2014.

  2. The Brown Bag Podcast launched in 2021.

  3. Rosecrans Vic and DoKnow joined Power 106 in February 2023.

  4. Staff cuts occurred at KPWR and KDAY during the week of October 19, 2026.

  5. Management notified Rosecrans Vic of his exit on October 23, 2026.

Industry Dynamics

This exit aligns with the ongoing consolidation and cost-cutting measures within the radio broadcasting industry as parent companies seek to streamline operations. The move highlights the instability currently facing traditional radio personalities amid wider shifts in media ownership.

Listeners can continue to hear the Brown Bag Mornings show on Power 106, though the program will now proceed with a revised lineup of hosts. Fans of Rosecrans Vic may need to follow his social channels or independent projects to track his future content.

The takeaway

Radio listeners should expect continued fluctuations in broadcast talent as media groups consolidate their station lineups. Monitoring official station schedules remains the most effective way to stay informed about changes to your favorite morning programs.

Further reading

For more on the local music scene, visit Hip-Hop and Rap.

Source note: This article includes information reported by RadioInsight.

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