Banc of California Launches Private Banking Division
The Los Angeles-based firm is targeting high-net-worth clients with a new suite of personalized financial services.
Updated on Oct. 26, 2026 in Banking
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Banc of California has officially launched a new private banking division to provide specialized services for high-net-worth clients. This move introduces premium deposit accounts, personal lending, and treasury solutions to the bank's existing portfolio.
Why it matters
The bank identified a specific gap in the market for personal side banking services that cater to individuals who prioritize a tech-forward experience. By leveraging its 85-year history in business lending, the firm seeks to broaden its service offerings for affluent customers.
Banc of California currently manages $34 billion in total assets. The broader private banking sector has seen total annual revenue reach $128.7 billion, driven by 7.5% annual growth over the last five years.
The players
Banc of California
A financial institution headquartered in Brentwood with 85 years of history in business lending.
Aaron Houpis
The executive vice president and managing director who has been with the bank since 2019.
The details
The new division offers a high-touch banking model developed through direct feedback from wealth managers and clients. Aaron Houpis, who joined the bank in 2019, will lead the initiative as executive vice president and managing director.
Timeline
2019: Aaron Houpis joined the bank.
October 19, 2026: Banc of California launched its private banking division.
Market Dynamics
The launch marks a strategic effort by Banc of California to capitalize on the 7.5% annual revenue growth trend observed across the private banking industry. This move places the firm in direct competition with established local players like City National Bank and Citizens Private Bank.
High-net-worth individuals in Los Angeles can now access new personal lending and treasury solutions specifically tailored to their financial portfolios. Customers should compare these new tech-forward offerings against existing private banking services provided by competitors like City National Bank.
The takeaway
The entry of a legacy business lender into the private banking space reflects a broader push toward digital-first wealth management services. Residents looking for new banking options should evaluate how these tech-focused features integrate with their existing wealth management strategies.
Further reading
For more on how local institutions are evolving their service models, see Banking.
Source note: This article includes information reported by Los Angeles Business Journal.
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