Xavvi and Phoenix TV Launch AI E-commerce Platform

The GLOBE 365 event in Los Angeles introduces an AI-powered system for influencer-led commerce.

Updated on Oct. 23, 2026 in Fashion

Bold vector editorial illustration showing abstract crystalline shapes interacting with retail products, representing the integration of influencer media and commerce. — Xavvi and Phoenix TV have introduced an AI-powered platform in Los Angeles, enabling influencers to embed product sales directly into short-form content. AI Illustration. Upload story photo >

Live Poll

Would you trust product recommendations embedded directly into AI-generated entertainment content?

Xavvi and Phoenix TV North America recently hosted the GLOBE 365 event in Los Angeles to unveil a new AI-powered platform for influencer-led e-commerce. The system integrates product purchasing options directly into short drama content.

Why it matters

This initiative seeks to bridge the gap between influencer marketing and direct product sales while facilitating the expansion of creator-owned brands. The event specifically focused on connecting Chinese product suppliers with the U.S. market.

The event featured 12 distinct product categories, ranging from apparel and cosmetics to small household appliances. Attendees included more than 60 content creators, brand representatives, and business partners.

The players

Xavvi Group

An organization that operates a headquarters in Los Angeles and hosted the GLOBE 365 event to connect creators with suppliers.

Phoenix TV North America

A media company that co-hosted the GLOBE 365 event to showcase new developments in e-commerce technology.

The details

The platform utilizes artificial intelligence to generate short dramas where specific brand products are naturally integrated into the storylines. Creators maintain oversight by authorizing the use of their likenesses and reviewing content prior to publication.

October 10, 2026: The GLOBE 365 event was hosted at Xavvi Group headquarters in Los Angeles.

Culture Shift

This development reflects a broader transition toward integrated social commerce where AI-generated content replaces traditional advertisements. The platform supports creator-owned brands and TikTok Shop operations to capitalize on the shift in how digital audiences discover and buy products.

Shoppers can expect to see more interactive, AI-driven purchasing options embedded directly within the short-form dramas they consume online. These features will likely change the daily routine of digital buyers by offering a more seamless path to purchase creator-backed products.

The takeaway

The integration of AI into scripted digital content represents a new frontier for influencer monetization strategies. Creators looking to adopt this model must ensure that they review all AI-generated content to maintain authenticity and brand alignment.