Velocity Hosts Business Event at L.A. Live

The multi-day summit connected entrepreneurs and investors to leverage emerging Latino economic influence.

Updated on Oct. 21, 2026 in Openings & Closings

Modern business lounge with floor-to-ceiling windows and minimalist furniture, reflecting the atmosphere of a professional summit held in Los Angeles.
Velocity hosted a multi-day business summit at L.A. Live, connecting Latino entrepreneurs with investors to foster growth across diverse industries. AI Illustration. Upload story photo >

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Velocity held a business event at L.A. Live from October 7 to October 9, 2026. The summit featured programming focused on venture capital, artificial intelligence, marketing, and the creator economy.

Why it matters

The event aimed to bridge the gap between major companies, investors, and entrepreneurs. It specifically sought to create new pathways for leveraging Latino economic influence in the business sector.

The conference provided a platform for participants to engage in programming on AI and venture capital following the organization's initial Los Angeles launch in 2025. It remains unclear how many unique companies participated in the 2026 networking sessions.

The players

Velocity

This is a business organization that coordinates events and professional development opportunities for entrepreneurs and investors.

Andrea Trujillo

She is a partner and the chief marketing officer at Velocity who previously founded a boutique in Beverly Hills.

The details

The agenda facilitated direct connections between business buyers and sellers while specifically introducing Latin beauty entrepreneurs to potential investors. The event served as a collaborative hub for innovators to explore growth opportunities across diverse industries.

Timeline

  1. Andrea Trujillo opened her boutique, A.sweeT., in 2009.

  2. Trujillo served as an awards judge and launched the first Velocity event in 2025.

  3. Velocity hosted the business summit at L.A. Live from October 7 to October 9, 2026.

Market Landscape

This event reflects the broader industry trend of professional summits moving to integrate niche demographic markets with mainstream venture capital. It positions Velocity as a primary connector for organizations seeking to capitalize on shifting consumer and founder demographics in Los Angeles.

Attendees and participants gained direct access to investors and potential B2B partnerships that could influence their long-term business strategies. For entrepreneurs in the beauty and tech sectors, the summit served as a networking gatekeeper for potential funding and scaling opportunities.

The takeaway

Events like this emphasize the importance of targeted networking in securing venture capital for underrepresented entrepreneurs. Participants looking to grow their ventures should focus on summits that specifically bridge the gap between their industry and institutional investors.

Further reading

For more on industry gatherings in the region, visit the Los Angeles business section.

Source note: This article includes information reported by Hola.

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Should businesses prioritize directing investment toward specific demographic market segments?