Sunfish Uses AI to Lower Fertility Treatment Risks

The Los Angeles-based startup provides price predictions and financial warranties for patients pursuing IVF treatment.

Updated on Oct. 21, 2026 in Pregnancy

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Los Angeles-based startup Sunfish uses artificial intelligence to offer price predictability and financial warranties for families undergoing expensive fertility treatments. AI Illustration. Upload story photo >

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Since its founding in 2022, the Los Angeles company Sunfish has leveraged artificial intelligence to offer financial transparency for fertility care. It provides customized plans and warranties that include potential refunds if a live birth is not achieved.

Why it matters

The company aims to reduce the significant financial burden and risk that patients often face when paying for expensive fertility treatments out of pocket. By utilizing clinical data to offer predictability, the firm seeks to make the IVF process more accessible.

Sunfish models incorporate over 2 million clinical data points to provide services, including a maximum partial refund of $15,000 for IVF members. The platform reports that 79% of its patients under age 40 achieve pregnancy.

The players

Sunfish

This Los Angeles-based startup uses artificial intelligence to provide financial modeling and warranties for fertility treatments.

Angela Rastegar

She is the founder who established the fertility-focused financial technology company in 2022.

The details

Sunfish builds custom financial plans by analyzing workup data, including bloodwork and uterine scans, and manages refund pools through separate capital accounts. While the company is not a medical provider or direct lender, it has raised $15 million in total funding and recently launched a six-month digital program called Sunfish Starts.

Timeline

  1. Angela Rastegar launched the company in 2022.

  2. Pacific Northwest Fertility began offering Sunfish packages in 2024.

  3. An external actuarial firm reviewed the company's pricing model in 2024.

  4. The firm closed a $10 million Series A funding round on January 23, 2025.

  5. Sunfish launched its digital fertility program Sunfish Starts in August 2026.

Culture Shift

The rise of fintech-driven fertility services reflects a broader shift toward demystifying the high costs of specialized medical care. This movement aligns with the growing demand for price transparency in a healthcare sector historically characterized by opaque billing and financial unpredictability.

Patients can potentially mitigate the financial risk of unsuccessful IVF cycles through the company's warranty programs. Those interested in fertility planning may find that using these AI-driven models helps in budgeting for medical procedures by clarifying expected costs and refund options.

The takeaway

Patients pursuing fertility treatments should carefully review warranty terms and refund conditions before committing to financial plans. Leveraging data-backed predictions can assist in financial preparation, but consulting with both fertility clinics and financial planners remains essential for long-term planning.

Further reading

Learn more about the latest innovations in Pregnancy and fertility planning.

Source note: This article includes information reported by Forbes.

Live Poll

Would you trust a technology company's AI prediction to help manage your fertility treatment costs?