Splitero Joins Crypto.com Arena as Founding Partner
The home equity company secures extensive branding rights across the downtown Los Angeles venue and L.A. Live campus.
Updated on Oct. 21, 2026 in eSports
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Financial technology firm Splitero has entered a new agreement to become a founding partner of Crypto.com Arena. The deal establishes the company as the exclusive home equity partner for both the arena and the adjacent L.A. Live entertainment district.
Why it matters
The partnership expands Splitero's physical and digital footprint in a high-traffic sports and entertainment hub. By securing prominent advertising placement, the firm gains visibility among thousands of visitors attending games and concerts in downtown Los Angeles.
The agreement includes 360-degree LED ribbon board coverage and placement on exterior marquees visible along the 10 and 110 Freeways. Brand visibility also extends to the center-hung scoreboard and the Star Plaza entrance.
The players
Splitero
Splitero is a financial technology company that offers home equity products to homeowners.
Crypto.com Arena
Crypto.com Arena is a major sports and entertainment venue located in downtown Los Angeles.
AEG
AEG is a global sports and entertainment company that owns, operates, and develops sports venues and events.
L.A. Live
L.A. Live is an entertainment complex in Los Angeles that features theaters, restaurants, and event spaces.
The details
AEG Global Partnerships brokered the deal, which integrates Splitero into various digital networks across the campus. This includes exposure on the Peacock Place LED network and designated signage throughout the arena concourses.
Timeline
The partnership expansion was announced on October 21, 2026.
Season Trajectory
This deal underscores the ongoing commercial evolution of the arena district as a high-value marketing platform for financial services. It deepens the venue's integration with sector-specific partners beyond traditional sports-related sponsorships.
Visitors to the area will encounter Splitero branding on exterior freeway-facing signs and internal arena displays. This advertising presence aims to increase consumer awareness of home equity options among arena-goers.
The takeaway
Homeowners attending events at the arena will see increased visibility for home equity services through the new signage network. This partnership highlights the growing use of major entertainment venues as centers for direct-to-consumer financial marketing.
Further reading
For more on the venue's digital evolution, visit the eSports section.
Live Poll
Does seeing corporate branding in sports arenas make you more likely to trust that company?
