Benson Boone Promotes New Caliwater Flavor in Los Angeles
Singer Benson Boone handed out samples of the new Dragon Fruit beverage to fans at Westfield Century City.
Updated on Oct. 20, 2026 in Food and Drink
Benson Boone visited Westfield Century City in Los Angeles to celebrate the launch of Caliwater's newest flavor, Dragon Fruit. The 24-year-old singer greeted fans and distributed the cactus-based drinks during the promotional appearance.
Why it matters
The event serves as a high-profile brand activation for Caliwater, a company founded by Vanessa Hudgens and Oliver Trevena. By leveraging pop star partnerships, the brand aims to raise awareness for its prickly pear-derived beverage, which contains antioxidants and vitamins.
Caliwater is formulated with electrolytes, antioxidants, and vitamins C and E. The beverage is specifically crafted using extracts from the prickly pear cactus fruit.
The players
Benson Boone
He is a 24-year-old singer who appeared at the event to greet fans and promote the beverage launch.
Vanessa Hudgens
She is an actress and entrepreneur who serves as a co-founder of the Caliwater beverage brand.
Oliver Trevena
He is a television host and actor who co-founded Caliwater alongside Vanessa Hudgens.
Demi Lovato
She is a singer and songwriter who attended the promotional event in Los Angeles.
The details
During the gathering, Benson Boone interacted with fans while promoting the new Dragon Fruit product line. The appearance brought together music and lifestyle branding as the artist helped highlight the wellness-focused ingredients of the drink.
Timeline
October 18, 2026: Benson Boone hosted the promotional event at Westfield Century City.
Industry Dynamics
The event reflects the broader industry strategy of using music stars to bridge the gap between niche health products and mainstream audiences. This trend positions newer wellness labels to compete more effectively within the crowded beverage sector against established competitors.
Fans in the Los Angeles area can now find the new Dragon Fruit flavor at select retailers alongside the brand's existing product lineup. The promotional event provides a clear look at the company's active efforts to increase the visibility and accessibility of its vitamin-enriched drink options.
The takeaway
Celebrity-led brand events are becoming a standard method for companies to generate immediate interest in new product releases. Consumers interested in wellness beverages can monitor official brand social channels for similar pop-up appearances and sampling opportunities in their area.
Further reading
For more on industry marketing trends, visit the Los Angeles Food and Drink section.
