USC Students Produce Benefit Concert for Altadena Girls
The all-female lineup performed at the Moroccan Lounge to support teenagers impacted by the recent Eaton fires.
Updated on Oct. 16, 2026 in Other — General
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University of Southern California music industry students recently organized an all-female benefit concert at the Moroccan Lounge. The event featured performances by Rey Solei, Selma Eriksen, and ALYSSAD to support Altadena Girls.
Why it matters
This concert enabled students in a Live Music Production and Promotion course to gain real-world experience while supporting a local nonprofit. All ticket proceeds were directed to aid teenage girls in Altadena affected by the Eaton fires.
The event featured 3 female artists performing at an all-ages show in Los Angeles. Organizers divided responsibilities among five students to manage the venue, artist relations, and charity coordination.
The players
USC
The University of Southern California is a major research university that offers specialized coursework in music industry production.
Altadena Girls
This is a nonprofit organization that provides after-school programming and services for teenage girls.
ALYSSAD
ALYSSAD is an alternative artist who served as the headlining act for the benefit event.
The details
Students formed a production group as part of a university course requirement, securing the Moroccan Lounge through a personal contact to host the all-female alternative lineup. Each artist involved volunteered their time, and the production team is already considering future collaborations involving artists interviewed by PINK NOISE Magazine.
Timeline
October 13, 2026: The benefit concert took place at the Moroccan Lounge.
September 8, 2026: PINK NOISE PRODUCTIONS appeared on social media.
2023: Samantha Navarro founded PINK NOISE Magazine.
Industry Dynamics
This production serves as a live field project that follows the established pedagogical pattern of the USC Thornton School of Music industry curriculum. It highlights how academic programs are increasingly integrating professional-grade event promotion into their core coursework.
The event was open to all ages, providing a rare opportunity for local youth to engage with an all-female alternative music lineup. Attendees were able to support a direct relief effort for Eaton fires victims through their ticket purchases.
The takeaway
Student-led events often serve as an effective model for bridging the gap between classroom education and community advocacy. Engaging in local cause-based production can help emerging artists build visibility while providing tangible support for local neighbors in need.
Further reading
For more news regarding local events and community initiatives, visit Other — General.
Source note: This article includes information reported by Daily Trojan.
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