Rams Boost Ticket Sales With Gift-With-Purchase Strategy
The Los Angeles Rams are bundling game tickets with exclusive merchandise to attract new fans and increase direct sales.
Updated on Oct. 16, 2026 in Philanthropy
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The Los Angeles Rams are utilizing a new gift-with-purchase strategy to drive single-game ticket sales and capture new customers. By bundling tickets with themed items like bobbleheads, the team is successfully reducing its reliance on secondary market platforms.
Why it matters
This strategy aims to expand the team's customer database and improve direct engagement with fans. By offering unique merchandise, the organization incentivizes first-time buyers while providing value to existing season ticket members.
The team sells approximately 1,000 gift-with-ticket packages for select games, with 30% of those buyers being first-time customers. Season ticket members can also acquire these promotional items by making a $25 donation.
The players
Los Angeles Rams
The Rams are a professional American football team that competes in the National Football League.
Disneyland Resort
Disneyland Resort is a major entertainment and theme park destination that serves as a corporate sponsor for the team.
The details
The team partners with sponsors like Disneyland Resort to create co-branded premium gifts, including headbands and mascot bobbleheads. These bundles are designed to fill seats for specific home games, with the team currently selling standing room-only inventory for the upcoming matchup against the Cardinals.
Timeline
November 1, 2026: Game featuring a Día de los Muertos-themed mascot bobblehead giveaway.
January 10, 2027: Season finale against the Seahawks featuring a Hello Kitty bobblehead return.
Market Landscape
The NFL maintains a high average home seat fill rate of 97%, driving teams to find innovative ways to capture remaining inventory. This program helps the Rams secure new customer acquisitions, positioning the franchise to maintain high capacity without relying on secondary market resellers.
Fans purchasing single-game tickets can secure exclusive merchandise, while season ticket members can support the team's initiatives with a $25 donation for the items. These bundles provide direct access to unique collectibles that are unavailable through standard ticket outlets.
The takeaway
The Rams' approach demonstrates how organizations can use targeted merchandise to build a loyal fan base beyond traditional ticket sales. Fans interested in these items should monitor the team's official schedule to identify which home games feature specific gift bundles.
Further reading
Learn more about community engagement efforts in the Los Angeles Philanthropy section.
Source note: This article includes information reported by Sportsbusinessjournal.
Live Poll
Would a promotional giveaway item influence you to purchase tickets to a live sporting event?
