TBWA\Media Arts Lab Names New Creative Directors
The Los Angeles-based agency has appointed Pedro Sattin and Sébastien Rouvière to new creative leadership roles.
Updated on Oct. 15, 2026 in Advertising
TBWA\Media Arts Lab announced on October 15, 2026, the hiring of Pedro Sattin and Sébastien Rouvière as creative directors. The pair will be based at the firm’s Los Angeles office.
Why it matters
The appointments strengthen the agency’s creative team as it continues to manage operations across its international network. These new roles highlight the firm’s commitment to its leadership structure within the global advertising landscape.
TBWA\Media Arts Lab operates 8 hubs worldwide. The new creative directors report to Greg Greenberg and Saulo Rocha.
The players
Pedro Sattin
He is one of the newly appointed creative directors based in the Los Angeles office for TBWA\Media Arts Lab.
Sébastien Rouvière
He serves as a newly hired creative director working out of the agency's Los Angeles hub.
TBWA\Media Arts Lab
This global advertising agency is known for its creative work and operates eight hubs across the world.
Greg Greenberg
He is an executive creative director at the agency to whom the new hires report.
Saulo Rocha
He is an executive creative director at the firm overseeing the work of the new creative directors.
The details
Sattin and Rouvière will work in Los Angeles, collaborating under the supervision of the agency's executive creative directors. This move expands the firm's creative capacity across its expansive network of global hubs.
Timeline
October 15, 2026: TBWA\Media Arts Lab announced the appointments of the two new creative directors.
Market Landscape
The agency model of centralized creative hubs allows firms to maintain global brand consistency while scaling local operations. This hiring move reflects the broader industry trend of strengthening creative leadership teams to stay competitive in the high-stakes advertising market.
These personnel shifts typically signal how an agency plans to evolve its creative output for clients. While day-to-day services remain unchanged for most, the new leadership may influence the style and quality of future campaigns produced by the firm.
The takeaway
Creative agencies frequently refresh their leadership ranks to pivot or expand their strategic direction. Keeping track of these executive moves provides insight into the potential creative shifts for major campaigns managed by the firm.
Further reading
For more on industry leadership trends, visit the Advertising section.
Source note: This article includes information reported by MediaPost.
