Selena Gomez Hosted Fourth Rare Impact Fund Benefit

The annual Los Angeles event supports youth mental health services and education initiatives.

Updated on Oct. 14, 2026 in Philanthropy

Selena Gomez Hosted Fourth Rare Impact Fund Benefit

Live Poll

Should beauty companies dedicate a portion of their sales to support social and mental health causes?

Selena Gomez hosted the fourth annual Rare Impact Fund benefit at The Hollywood Palladium in Los Angeles. The organization, which launched in 2020, works to expand access to mental health support for young people.

Why it matters

The fund was created to provide critical resources for youth mental health education and services. It seeks to mobilize a total of $100 million to support these nonprofit organizations globally.

The Rare Impact Fund has raised over $30 million since its 2020 inception to support 30 nonprofit partners. The organization reaches approximately 3.5 million young people annually through donations funded by 1% of all Rare Beauty sales.

The players

Selena Gomez

She is a performer and entrepreneur who founded the Rare Impact Fund to support mental health awareness.

Rare Impact Fund

This is a 501(c)(3) public charity and project of the Hopewell Fund that provides grants to youth mental health organizations.

Hopewell Fund

This organization acts as the fiscal sponsor for the Rare Impact Fund.

The details

The fund operates as a 501(c)(3) public charity and a fiscally sponsored project of the Hopewell Fund. Resources are gathered through corporate partners, philanthropic foundations, individual donors, and the Rare Beauty community to aid nonprofits across five continents.

The Rare Impact Fund and Rare Beauty launched in 2020.
The third annual benefit held in 2025 raised more than $2 million.
The fourth annual benefit occurred on October 14, 2026, in Los Angeles.

Market Landscape

This event highlights the increasing integration of corporate social responsibility within the consumer goods sector. By linking product sales directly to philanthropic outcomes, the initiative strengthens brand loyalty while scaling long-term funding for non-profits.

Consumers who purchase Rare Beauty products contribute 1% of their spending directly to the fund's mental health initiatives. This model allows customers to participate in the organization's broader mission through their everyday shopping habits.

The takeaway

The event underscores the success of corporate-led charity in sustaining large-scale global initiatives. Readers can track the impact of such models by observing how consumer-facing brands leverage their retail revenue to meet specific social goals.