Playfly Sports Took Over Clippers Advertising Sales
The media agency has secured a contract to manage the team's local and national ad inventory for the 2026-27 season.
Updated on Oct. 13, 2026 in Basketball
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Playfly Sports has been selected to manage all local and national advertising sales for the Los Angeles Clippers throughout the 2026-27 season. This move replaces Main Street Sports Group, which oversaw the team's local ad sales during the previous campaign.
Why it matters
The deal leverages Playfly Sports existing business relationship with the organization and their established office presence in Los Angeles. It also signals a strategic shift in how the Clippers are positioning their ad inventory ahead of league-wide broadcast changes.
The agreement covers the entirety of the 2026-27 season with a one-year term. This transition follows a period where the team utilized Main Street Sports Group for its local advertising sales.
The players
Playfly Sports
This media agency manages advertising portfolios for multiple professional teams, including the Chicago Cubs, Cleveland Guardians, Colorado Rockies, and Minnesota Twins.
Los Angeles Clippers
The Los Angeles Clippers are a professional NBA franchise that currently provides local broadcast content through KTLA-5 and their proprietary streaming service, ClipperVision.
Main Street Sports Group
This sports marketing firm previously served as the manager for the local advertising sales of the Los Angeles Clippers.
DAZN
This global sports streaming platform works with Playfly Sports to handle advertising sales for four NBA franchises, including the Cavaliers, Grizzlies, Pacers, and Timberwolves.
The details
Playfly Sports will recruit dedicated personnel to support the Clippers portfolio while utilizing their existing national sales force for data and client contacts. The franchise continues to maintain a one-year direct-to-distributor local television agreement, a partial over-the-air package on KTLA-5, and the ClipperVision streaming service.
Timeline
The advertising management deal covers the 2026-27 season.
The NBA will begin operating an aggregated broadcast hub starting in the 2027-28 season.
Season Trajectory
This partnership aligns with the broader move toward centralized media management as the NBA prepares to launch an aggregated broadcast hub in the 2027-28 season. Playfly Sports is positioned as a primary candidate to manage advertising for this new league-wide broadcast infrastructure.
The change in advertising management does not alter the current broadcast schedule, which includes the existing one-year direct-to-distributor local TV deal and the KTLA-5 package. Fans will continue to access ClipperVision for team-specific streaming content throughout the season.
The takeaway
The transition to Playfly Sports underscores the agency's growing influence in the sports media market. For local followers, the move represents a behind-the-scenes shift in commercial operations that keeps current viewing options on KTLA-5 and ClipperVision stable for the 2026-27 season.
What happens next
The NBA is scheduled to launch its new aggregated broadcast hub in the 2027-28 season, a development that could impact the future scope of Playfly Sports' advertising operations.
Further reading
For more updates on professional basketball, visit Los Angeles Basketball.
Source note: This article includes information reported by Sportsbusinessjournal.
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