Anthony Randazzo Joined Netflix Marketing Team
The former Universal marketing manager has transitioned to a new role at Netflix in Los Angeles.
Updated on Oct. 13, 2026 in Marketing
Anthony Randazzo joined Netflix in October 2026 as the manager of marketing campaign strategy for experiences. He previously spent over nine years at Universal Destinations & Experiences.
Why it matters
Randazzo brings extensive experience in developing integrated communication strategies from his time leading campaign initiatives for the opening of Universal Epic Universe.
Randazzo managed annual marketing budgets of $500,000 during his long tenure at Universal Destinations & Experiences. He held the role of manager for marketing communication strategy and planning there until September 2026.
The players
Anthony Randazzo
He is the new manager of marketing campaign strategy for experiences at Netflix who previously spent over nine years at Universal.
Netflix
It is a global streaming entertainment service that has recently expanded into physical experiences.
Universal Destinations & Experiences
This division of NBCUniversal operates theme parks and resorts around the world.
Disney Parks & Resorts
This segment of The Walt Disney Company manages theme parks, cruise lines, and vacation properties.
The details
In his new role based in the Los Angeles Metropolitan Area, Randazzo focuses on campaign strategy for Netflix experiences. He previously facilitated cross-functional partnerships by aligning brand strategy and creative objectives with external collaborators.
Timeline
June 2016 to April 2017: Randazzo worked as an intern at Disney Parks & Resorts.
April 2017: Randazzo joined Universal as a consumer marketing coordinator.
January 2024 to September 2026: Randazzo served as a marketing communication strategy manager at Universal.
October 2026: Randazzo joined Netflix as a marketing manager.
Market Landscape
Netflix is following an industry-wide trend of streaming giants investing in physical, location-based entertainment to diversify beyond digital content. This move positions the company to compete more directly with legacy entertainment firms for audience engagement.
The hiring of a veteran theme park marketer suggests that Netflix subscribers in Los Angeles and beyond may see an increase in immersive, physical pop-up experiences. This shift indicates the company is prioritizing tangible brand engagement as part of its long-term growth strategy.
The takeaway
The transition of experienced theme park strategists into streaming roles highlights the growing importance of real-world engagement for digital brands. Readers can expect to see more Netflix-branded events as the company attempts to deepen its cultural relevance through physical experiences.
Further reading
Learn more about local industry moves in our Marketing section.
Source note: This article includes information reported by Indian Television Dot Com.
