Bells Launched Production Firm Red Flair Entertainment
The brothers premiered their first microdrama series, Hollywood Starlet, on the aTwist app this September.
Updated on Oct. 10, 2026 in Television
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Bradley and Oliver Bell established the production company Red Flair Entertainment to focus on short-form vertical video content. The studio premiered its debut microdrama series, Hollywood Starlet, on the aTwist app on September 3.
Why it matters
The venture seeks to capture younger audiences through the microdrama format, a rapidly growing sector that leverages short, vertical video storytelling. By utilizing dedicated studio space in Los Angeles, the founders aim to modernize soap opera-style production for digital platforms.
The inaugural season of Hollywood Starlet comprised 45 episodes filmed over six days, while the second season is slated for 40 episodes. Total production costs for a single season typically range between $175,000 and $220,000.
The players
Bradley Bell
Bradley Bell is a co-founder of the production company Red Flair Entertainment.
Oliver Bell
Oliver Bell is a co-founder of Red Flair Entertainment who graduated from the University of St Andrews.
The details
Red Flair Entertainment produces content using small, non-union crews on dedicated sound stages, including facilities at Sunset Las Palmas Studios in Hollywood. The production company generates revenue by sharing in subscription income through the digital platforms that distribute its shows.
Timeline
Oliver Bell graduated from the University of St Andrews in December.
Sunset Las Palmas Studios dedicated a stage to vertical series in June.
The first season of Hollywood Starlet was filmed over six days at the start of summer.
Hollywood Starlet premiered on the aTwist app on September 3.
Industry Dynamics
The rapid expansion of short-form microdramas highlights a significant departure from the traditional soap opera model, which has seen its footprint on American television shrink to just five remaining programs. As vertical video captures billions in global revenue, production firms are increasingly prioritizing mobile-first formats over legacy broadcast structures.
Viewers can access the content produced by Red Flair Entertainment exclusively through the aTwist app. The shift toward subscription-based, short-form microdramas changes how fans consume serialized storytelling by prioritizing quick, mobile-friendly episodes over traditional half-hour or hour-long broadcast slots.
The takeaway
The rise of microdrama production illustrates a pivot toward cost-effective, high-volume content delivery tailored for mobile consumption. Aspiring creators looking to break into digital media can learn from this model of utilizing non-union crews and dedicated stages to rapidly iterate on genre-based series.
Further reading
Explore the latest developments in the Television landscape to understand how digital production is reshaping industry standards.
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Do you find yourself preferring short-form video content over traditional long-form television programs?
