TRAPHAUS Will Open Fitness Studio on Melrose Avenue

The New York-based fitness brand is expanding to the West Coast with a new location in Los Angeles this winter.

Updated on Oct. 8, 2026 in Fitness

TRAPHAUS, the New York-based fitness brand founded by WeezyWTF, will open its first West Coast location on Melrose Avenue in Los Angeles this winter. AI Illustration. Upload story photo >

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TRAPHAUS, a fitness studio founded by WeezyWTF, will open a new location on Melrose Avenue in Los Angeles this winter of 2026. The expansion marks the brand's first move to the West Coast.

Why it matters

The company aims to provide a distinct fitness alternative to Pilates for the Los Angeles community. This move brings their unique training approach beyond their existing studio on Ludlow Street in New York.

The firm operates a single studio on Ludlow Street in New York compared to the upcoming expansion site. Specific operational metrics regarding the new Melrose Avenue facility remain undisclosed.

The players

WeezyWTF

WeezyWTF is the founder and CEO of the TRAPHAUS fitness brand.

TRAPHAUS

TRAPHAUS is a fitness studio brand that provides an alternative to Pilates.

The details

Founder and CEO WeezyWTF is spearheading the move to Los Angeles to offer an alternative to traditional Pilates. The studio will occupy a space on Melrose Avenue as it brings its established brand to a new geographic market.

The new TRAPHAUS location will open on Melrose Avenue in winter 2026.

The Big Picture

The studio's move to Los Angeles follows the pattern of established boutique fitness brands scaling into new regional markets. This expansion mirrors the boutique fitness studio expansion model used to scale specialized brands across major metropolitan hubs.

Residents of Los Angeles will soon have a new option for workouts that serves as an alternative to Pilates. This studio offers local gym-goers a different approach to physical fitness routines when it opens this winter.

The takeaway

The expansion brings a niche workout style from the East Coast to a new market in Los Angeles. Individuals looking for alternatives to traditional Pilates may find this new studio a useful addition to their training routine.