Tony Poll Introduced POLY Score Marketing Framework
The Los Angeles-based consultant launched a new tool designed to help small business owners optimize customer experiences.
Updated on Oct. 8, 2026 in Marketing
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Tony Poll, founder of the 2MAD Agency, has introduced the POLY Score marketing measurement framework. This new system helps small business owners identify specific areas within the customer experience that require improvement.
Why it matters
The framework aims to simplify complex marketing and business management tasks for small operations. By evaluating the relationship between customer perceptions and buying behavior, it provides owners with a structured way to refine their strategies.
The POLY Score framework evaluates five distinct dimensions, including Attraction, Desire, Action, Purchase, and Loyalty. Tony Poll developed this model leveraging over 15 years of experience in business and marketing.
The players
Tony Poll
Tony Poll is the founder of the 2MAD Agency and an expert with over 15 years of experience in business and marketing.
2MAD Agency
The 2MAD Agency is a business and marketing firm based in Los Angeles, California.
The details
The POLY Score system assesses its five dimensions separately to measure the connection between consumer behavior and company perception. Beyond the framework, Poll has also announced the upcoming release of his book, YOU DID IT WRONG! The Marketing Perspective You Are Missing.
Timeline
October 7, 2026: Tony Poll introduced the POLY Score and his upcoming book.
Market Landscape
The introduction of the POLY Score follows the industry-wide trend toward providing small business owners with simplified customer experience analytics. By standardizing these metrics, the framework aims to help independent firms compete more effectively against larger, data-rich corporations.
Small business owners may find this framework useful for auditing their current customer acquisition and retention strategies. Implementing these metrics could lead to changes in how local businesses approach their daily marketing efforts and advertising spend.
The takeaway
Business owners should focus on evaluating the specific stages of their sales funnel to identify where they lose the most potential customers. Applying a structured score to these dimensions can help prioritize improvements that directly influence revenue.
Further reading
For more information on how local agencies are evolving, visit the Marketing section.
Source note: This article includes information reported by Local3News.
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