Martin Rapp Joined NousTravel as Leisure Executive
The veteran travel sales expert has taken a new senior vice president role at the Los Angeles-based agency.
Updated on Oct. 5, 2026 in Business Travel
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Martin Rapp has joined NousTravel as senior vice president of leisure to oversee the company's luxury business growth. He brings three decades of industry experience to the Los Angeles-headquartered agency.
Why it matters
NousTravel is focusing on expanding its luxury leisure offerings and deepening supplier relationships. Rapp will utilize his extensive destination and product expertise to support the agency's global advisory network.
Rapp brings 30 years of experience in senior leisure sales roles to the agency. He previously spent 10 years as the co-owner of the Traveller's Bookstore in New York.
The players
Martin Rapp
He is the new senior vice president of leisure at NousTravel who previously held roles at Altour and Global Travel Collection.
NousTravel
This travel agency maintains its corporate headquarters in Los Angeles with additional offices in New York and London.
Alexandre Chemla
He is a strategic officer who joined the agency in May 2026 to assist with the firm's growth.
The details
Rapp will focus on sharing his product and destination knowledge with advisors while strengthening connections with the agency's suppliers. His appointment follows NousTravel's strategic expansion into the U.K. and Europe earlier in 2026.
Timeline
October 5, 2026: Martin Rapp joined NousTravel.
May 2026: Alexandre Chemla joined the agency.
Earlier in 2026: NousTravel expanded into the U.K. and Europe.
Travel Outlook
The agency's move reflects a broader trend of firms aggressively scaling luxury leisure divisions to capture high-net-worth traveler spending. This expansion follows the company's 2026 entry into the U.K. and European markets to strengthen its international footprint.
Travelers working with NousTravel advisors can expect a more robust selection of high-end destination packages and improved access to exclusive travel products. These changes aim to enhance the quality of luxury itineraries curated by the agency's global advisor network.
The takeaway
The appointment of an industry veteran signals a serious commitment to scaling luxury travel advisory services. Clients should look for more specialized destination expertise as the agency continues its international expansion.
Further reading
For more information on market trends, visit the Business Travel section.
Source note: This article includes information reported by Travel Weekly.
Live Poll
Should travel agencies focus on expanding into the luxury leisure market to improve their business performance?
